Billie Eilish becomes the third and youngest artist to reach 100M monthly Spotify listeners; Hunter Schafer has been cast in Blade Runner 2099; Lil Uzi Vert was tapped to star in the new Marc Jacobs campaign; and Harry Daniels, the inescapable TikTok celebrity serenader, signs with UTA.
WHY ARE TWEENS BUYING A ‘VISIBLY FIRMING’ ‘BUM BUM’ CREAM?, nyt
A $48 scented lotion that promises to “visibly smooth and tighten” one’s, well, bum has become an unlikely status item among young people. “All of my friends have it,” said 15-year-old Leyton Smith, who adds that most people his age are using the product as a scented hand cream. “It’s just one of those products that, like, all these people were getting them, so you feel like you have to have it too.” According to Rachel Strugatz, Sol De Janeiro is Sephora’s number one brand; a jar of Brazilian Bum Bum Cream is sold every six seconds.
FAMOUS BIRTHDAYS WANTS TO BE THE WIKIPEDIA FOR GEN Z, economist
FamousBirthdays.com has become an “evolving, reactive map of the people who matter to Gen Z.” Gamers and models you may never have heard of can top the “trending” league table, and being featured on Famous Birthdays is seen as a form of validation for rising stars, as it cannot be paid for like the blue tick on other platforms.
AS STREAMING BECOMES MORE EXPENSIVE, TUBI CASHES IN ON THE VALUE OF FREE, latimes
Tubi just had its most-watched month ever, surpassing many of the big-name streamers in viewers, because of its popular ad-supported model. (At a time when more than half of Gen Z and millennials believe they are overspending on streaming services each month, free ad-supported is more appealing than ever.) The streamer says the median age of its audience is 39, the youngest in television.
‘WE’RE EXCITED’: ARTHOUSE HITS DRAW YOUNG UK FILMGOERS TO A SUMMER OF SUBTITLES, theguardian
There’s a growing audience for arthouse cinema, particularly among younger viewers, with indie films like La Chimera with Josh O’Connor and All of Us Strangers with Paul Mescal finding success at the box office. Experts say newly engaged, younger customers are “galvanised by discounts and cheap ticket schemes,” like free cinema memberships for under-25s.
STOCK-OBSESSED GEN Z ARE USING ASTROLOGY AND TAROT TO INVEST—AND SWEARING BY THE RESULTS TO THE TUNE OF OVER $400,000, fortune
Young people on TikTok are using astrology, tarot, and “intuition” to guide their day trading careers. The strategy sits “at the intersection of Gen Z’s love of vibes and financial freedom.”
“After scanning the market from 8:30AM till 9AM and picking the stock I’ll be trading that day (today it was Amazon), I do a single card pull to confirm my decision or get guidance,” says Stefaniya Nova, 25. “Today I pulled the Ace of Cups, which represents abundance; this gave me the needed assurance to trust in my strategy.”
GEN Z IS FEELING GOOD ABOUT MONEY RIGHT NOW, businessinsider
According to TransUnion's Consumer Pulse Q2 Study, 55% of consumers said they were optimistic about their finances over the next year, and that was especially true for younger generations. Over 60% of Gen Z and millennials said they were optimistic, compared to less than 50% of Gen X and baby boomers.
GEN Z CANDIDATES LEAD REVIVAL IN FINANCE MASTERS COURSES, ft
Tech lay-offs have driven young people seeking a high-paying business career back towards finance. (I guess Vogue wasn’t lying when they said finance is hot again.) The number of Gen Z students considering a masters in finance is up, according to the council that runs the GMAT entrance exam, and more than half of U.S. finance masters programs are seeing growth in applications.
One last thought (the run clubs are the new dating apps backlash was fast!):
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