Kid Cudi’s joining Brittany Snow’s feature-length directorial debut; Ferragamo tapped a Gen Zer as its new creative director'; wheat futures are the hottest stock on Wall Street; and Eric Adams joins TikTok :/
ACHING WRISTS, EARLY RETIREMENT AND THE SURPRISING PHYSICAL TOLL OF ESPORTS, wapo
Last year, a top esports player in the Call of Duty League made a startling announcement — he was retiring at the age of 25 due to lingering injuries. How can Tom Brady win a Super Bowl at 43 while young gamers struggle to participate in a seemingly sedentary activity?
SLOBBING OUT AND GIVING UP: WHY ARE SO MANY PEOPLE GOING ‘GOBLIN MODE’?, guardian
Goblin mode — “like when you wake up at 2am and shuffle into the kitchen wearing nothing but a long T-shirt to make a weird snack, like melted cheese on saltines” — first appeared on Twitter as early as 2009, but spiked after a doctored headline attributed a quote with the phrase to Kanye West muse and it-girl of the moment Julia Fox.”
SAKS OFF FIFTH REBRANDS TO APPEAL TO YOUNG FASHION LOVERS, adweek
After surveying 5,000 customers about how they shop, the brand decided to zero in on a “younger, fashion-minded customer” who views “shopping as a hobby and fashion as a way to express themselves.” To capture young consumers, Off Fifth is bumping up its media investment and testing out new mediums like podcasts, Snapchat, and, yes, TikTok. (Also: Miami. “The brand will run an immersive experience on Miami’s Lincoln Road at the end of March.”)
MACY’S TAPS A TARGET DESIGNER TO LEAD PRIVATE BRANDS, wwd
Admittedly a little niche, but suuuuper interesting that Macy's tapped the woman who had led Target's very successful "ready-to-wear, young contemporary private labels and design partnerships" — specifically the Gen Z-focused Wild Fable line, and partnerships with labels like Levi's and Nili Lotan.
WHY MILLENNIALS WANT THEIR PARENTS’ VINYL RECORDS, wsj
In 2021, 87 new albums sold more than 50,000 vinyl copies, up from 51 new albums in 2020. Adele, a millennial favorite, topped the list, selling 318,000 vinyl copies of her album “30,” despite a price tag of nearly $40.
One last thought: