Discover more from After School by Casey Lewis
AI-ified Vogue and Chanel Omelets
lipstick is dead
Saint Laurent just debuted a star-studded fall campaign featuring Hailey Bieber, Zoë Kravitz, and Dominic Fike; China’s Gen Zs ditch work to become ‘full-time children’; and Instagram’s hottest summer trend is flexing your favorite paperback.
SHEIN WANTS IN WITH FASHION STUDENTS. NOT SO FAST, voguebusiness
FIDM is facing student backlash over a scholarship collaboration with fast fashion retailer Shein. 20-year-old Lexy Silverstein is planning a student protest. “Of all the brands they could have chosen, Shein was the absolute worst one,” Silverstein says. “It makes it seem like students condone what Shein is doing.”
E.L.F. ACQUIRES NATURIUM IN $355 MILLION BET ON SKIN CARE, bof
TikTok’s favorite beauty brand — which just reported its 18th consecutive quarter of sales growth — purchased the high-growth indie label Naturium. Founded in 2019 by beauty brand incubator The Center and influencer Susan Yara, the “high-performance” skincare brand has a number of viral products, including the $20 Vitamin C Complex Serum that has 7.8 million views on TikTok.
LIPSTICK IS DEAD. LONG LIVE LIP GLOSS., glossy
According to Circana, lip makeup was the fastest-growing segment across all the beauty categories in the first half of 2023. Nearly 70% of Gen Z makeup wearers said they use gloss, compared to 55% of other makeup wearers. Furthermore, Gen Z is the least likely consumer to wear lipstick, at 48% versus 62% for the total consumer base of makeup wearers.
EXACTLY WHAT IS COPY, THE FIRST AI-POWERED FASHION MAGAZINE, TRYING TO PROVE?, vogue
Carl-Axel Wahlstrӧm, a team of one, worked with Midjourney and Chat GBT to create images and text that make up the debut issue of Copy, billed as “the world’s first AI-powered fashion magazine.” From an innovation perspective, I think this is exciting, but I can’t imagine actually reading an AI-powered fashion magazine; then again, I can’t imagine actually reading a fashion magazine, period, in 2023.
SNAPCHAT ROLLS OUT GENAI SELFIE FEATURE, DREAMS, adweek
As Snap leans further into AI — who isn’t, really? — they’re launching an AI-powered feature that lets people use their own faces to create generated AI selfies, like, say, becoming a royal in the Renaissance era. In May, Snapchat launched its AI-powered chatbot, My AI, and they’ve received over 10 billion messages from 150 million people.
CHANEL CELEBRATES CHANCE FRAGRANCE WITH LUCKY CHANCE DINER, wwd
From September 8 through September 10, Chanel will be operating the “Lucky Chance Diner” around the corner from their new Williamsburg beauty store. No omelets will be served up; just "complimentary beverages" and "refreshments.” Located at 225 Wythe Ave., the space was once home to the iconic Wythe Diner, and has since been occupied by Cafe de la Esquina and, most recently, Blank Street. Now…Chanel. Says a lot about the state of Williamsburg.
HERE'S WHERE ALL THE WEALTHY, YOUNG PEOPLE ARE MOVING THIS YEAR, insider
It sure seems like they’re all moving to Williamsburg, but according to new data, wealthy young Americans — defined as those making over $200,000 a year between the ages of 26 to 35 — are moving to Miami, Austin, Colorado, and…New Jersey. New York and California are seeing major outflows of young high earners.
One last thought:
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