Alt Fashion and Magic Tricks

Your daily digest of youth culture

The new Dazed 100 is here, Vans is collaborating with Madhappy, roséwave is the soundtrack of the summer, this compilation of 300+ (!) Gen Z explainers is begging to be bookmarked, and…

BACK-TO-SCHOOL SPENDING LIKELY TO TOP PRE-PANDEMIC LEVELS AS PARENTS AND KIDS SEEK A FRESH START

BTS is going to be huge this year, and I’m not talking about the K-pop band, but, yes, that too. cnbc // Speaking of: Gucci and Louis Vuitton reach Gen Z through influencers and K-pop idols. scmp

A GUIDE TO ALT FASHION, THE LATEST TREND ON OUR FYPS

Teens are dressing like Avril Lavigne circa 2000. cr

ROLLER SKATERS GET THE FASHION SPOTLIGHT FOR COACH'S NEW SPORTSWEAR COLLECTION

Love a good skater babe moment, and though I cannot stay upright on roller skates for more than 5 seconds, that holographic pair makes me want to try. nylon // Related: 27-year-old skateboarder Briana King — star of Skate Kitchen and a Dior muse — gets the Vogue treatment. vogue

MELODY EHSANI’S DEBUT COLLECTION FOR FOOT LOCKER IS HERE

The first collab with the streetwear designer — who is also Footlocker’s creative director (and is also Flea’s wife) — leans heavily on oversized tees, basketball shorts, and other silhouettes beloved by Gen Z. nylon

SIXTEEN YEARS OLD, $1.7 MILLION IN REVENUE: MAX HITS IT BIG AS A PANDEMIC RESELLER

I read this, and then I read this, and then I felt really bad about the economy and the internet and the world.

EXPERT DEFENDS GEN Z'S OBSESSION WITH A SPIRITUAL TREND: 'IT'S NOT A MAGIC TRICK'

Perhaps the aforementioned stories are why teens are so obsessed with the mythical. yahoo

One last thought (actually I have a lot of thoughts about the social media frenzy that one single Glossier “friends and family” sale can inspire, but I’ll keep it brief for now):