American Prep and The Great (Luxe) Outdoors

Your daily digest of youth culture

New here? Join 2000+ execs from CAA, Facebook, Nike, and Depop and subscribe to After School, a daily newsletter about youth culture.


Ariana Grande is doing a Fortnite concert, Apple and Tesla are among the most popular stocks for Gen Z, Juicy Couture and Forever 21 collab on (another) Y2K collection, Frank Ocean headlines Coachella (!), and…

SQUARE TO BUY ‘BUY NOW, PAY LATER’ PLAYER AFTERPAY FOR $29B

My one-woman crusade against the spread of BNPL takes another hit. retaildive // Plus: Fellow BNPL-er Klarna acquires platform that connects content creators and retailers — they’re making some super smart moves. retaildive

THE FUTURE OF AMERICAN PREP AND THE RETAILER THAT ONCE MASTERED IT

Pardon me while I dust off my copy of The Official Preppy Handbook (which I memorized from cover to cover when I was 12 — I was a weird kid). All that aside, I would love a J.Crew comeback and I do believe the retailer has it in them. fashionista // Not news, but news to me: Rowing Blazers is selling a copy (from 1981, printed in Japanese) for $750.

WHY ELITE FEMALE ATHLETES ARE TURNING AWAY FROM MAJOR SPONSORS

Big fish, small pond: With smaller names like Tracksmith, equity’s on the table, and so is having a hand in actually developing products and shaping the brand. nyt

LUXURY BRANDS SHOULDN’T RESIST CHINA’S OUTDOOR OPPORTUNITY

Gen Z’s interest in “slowing down and reconnecting with nature is fueling demand for high-end outdoor brands, collections, and collaborations” in China, a trend we’ve obviously seen in the U.S. too. Will it slow? Jing doesn’t think so. (Neither do I fwiw.) jingdaily

GENERAL MOTORS, FORD FOCUS ON SAFE TEEN DRIVING

GM is rolling out a campaign called “Road to Self-Care” (come on guys, really?) that “aims to spread awareness about the link between mental health and driving safety.” mediapost // Meanwhile: Dodge partners with Billie Eilish on a 60-second spot. (Apparently “Eilish's first car was her ‘dream car,’ a black Dodge Challenger.” I’m assuming her dream car evolved a couple 7-figure paychecks ago.) mediapost

THIS IS OUR CHANCE TO PULL TEENAGERS OUT OF THE SMARTPHONE TRAP

There’s some interesting stats in here but: While I’m no social psychologist, might I humbly suggest that chance passed in, oh I dunno, 2006? nyt

One last thought: