Americancore and 2013 Nostalgia

Your daily digest of youth culture

Lourdes Leon — Madonna’s extremely Gen Z* daughter — stars in Barragán’s erotic-thriller lookbook, the rise of Americancore, meme-based dating is here, and…

*She’s technically a cusper, but still.

DATING APP BIOS ARE SUDDENLY FILLED WITH ‘FRIENDS’ REFERENCES

I’m having a hard time mustering much enthusiasm for this reunion special, but I am interested in this apparent spike in Friends references on Tinder — a whopping 93% of which are from Gen Z. vice // Related: In time for the Friends reunion, Gen Z discovers Rachel Green’s outfits. wsj

TEENS ON TIKTOK ARE ALREADY NOSTALGIC FOR 2013

“A dream I will never live.” Gen Z yearns for 2013, the apparent golden year of youth. newsweek // Plus: What makes a hit? Ask TikTok. elle

AMERICAN EAGLE IS THE LATEST APPAREL RETAILER TO CRUSH ESTIMATES AS TEENS HEAD BACK TO THE MALL

Abercrombie and and Urban Outfitters also reported solid Q1 results; shoppers are spending on activewear, swimwear, and denim (specifically wider silhouettes and not — god forbid — skinny jeans). cnbc

CALVIN KLEIN CELEBRATES THE LGBTQIA+ COMMUNITY IN PRIDE 2021 CAMPAIGN

King Princess (who can do no wrong imo), Arca, and Honey Dijon pose in CK’s latest Pride capsule. hypebae // Plus: Coach’s Pride 2021 campaign stars Rina Sawayama — and a puffy rainbow Coach purse that the TikTok teens will surely snatch up. nylon

WALMART TO SELL NEW LINE OF GAP-BRANDED HOMEGOODS

Gap Home is coming to the big-box retailer on June 24, which means Gap will be dropping collabs with Yeezy and Walmart in the same month. How’s that for diversification? wsj

HOW AFGHANISTAN’S GEN Z RAPPERS FEEL ABOUT US TROOPS FINALLY LEAVING

This is *extremely* fascinating. vice

One last thought:

Tyler McCall @eiffeltyler

I have found the most depressing video on TikTok and it is a girl with a five HUNDRED dollar “haul” from Shein

May 27th 2021

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