100-TEEN POLL: WHAT IS ACTUALLY COOL TO BUY IN 2021?
From Bridgerton corsets to $156 sweatpants, 19 essential takeaways about how teens shop now. Read every single word. nymag (Note: This is one of the last pieces I worked on before I left New York Mag/The Strategist, but I can take absolutely no credit for the brilliance on display here.)
WHO OWNS THE TEEN GIRL AESTHETIC?
Can any one person lay claim to an aesthetic that is ultimately rooted in a specific revision of girlhood? Sorry, Courtney Love — the answer is no. pitchfork // Related: “Where’s My F- - -ing Teenage Dream?” The Cut’s podcast digs into teen-girl angst (and the appeal of Olivia Rodrigo’s album). thecut
BIDEN'S GEN Z TRANSLATORS
A who’s who list. politico Speaking of…
YOUNG, UNVACCINATED PEOPLE ARE BEING HOSPITALIZED WITH COVID-19 AS DELTA VARIANT SPREADS, OFFICIALS WARN
CHINA’S FAVORITE FIERY LIQUOR IS GETTING A MILLENNIAL MAKEOVER
Baijiu — which Grub Street once called “the best-selling, funkiest-tasting liquor in the world” — has fallen out of fashion, but a particularly well-funded distiller hopes to change that with a flashy marketing budget and Gen Z-friendly branding. bloomberg
One last thought: