Apple Reeboks and Bridgerton Corsets

Your daily digest of youth culture

Harry Potter goes experiential, marshmallow fluff is (according to WSJ) trending, Apple’s ‘90s employee Reeboks > branded Patagonia fleeces, Abercrombie is reinventing Gilly Hicks for Gen Z, and…

100-TEEN POLL: WHAT IS ACTUALLY COOL TO BUY IN 2021?

From Bridgerton corsets to $156 sweatpants, 19 essential takeaways about how teens shop now. Read every single word. nymag (Note: This is one of the last pieces I worked on before I left New York Mag/The Strategist, but I can take absolutely no credit for the brilliance on display here.)

WHO OWNS THE TEEN GIRL AESTHETIC?

Can any one person lay claim to an aesthetic that is ultimately rooted in a specific revision of girlhood? Sorry, Courtney Love — the answer is no. pitchfork // Related: “Where’s My F- - -ing Teenage Dream?” The Cut’s podcast digs into teen-girl angst (and the appeal of Olivia Rodrigo’s album). thecut

BIDEN'S GEN Z TRANSLATORS

A who’s who list. politico Speaking of…

YOUNG, UNVACCINATED PEOPLE ARE BEING HOSPITALIZED WITH COVID-19 AS DELTA VARIANT SPREADS, OFFICIALS WARN

Fewer than half of people in the U.S. ages 18 to 24 are fully vaccinated. nbcnews // Related: Will an 18-year-old pop star convince young people that the COVID-19 vaccine is good 4 u? pbs

CHINA’S FAVORITE FIERY LIQUOR IS GETTING A MILLENNIAL MAKEOVER

Baijiu — which Grub Street once called “the best-selling, funkiest-tasting liquor in the world” — has fallen out of fashion, but a particularly well-funded distiller hopes to change that with a flashy marketing budget and Gen Z-friendly branding. bloomberg

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