Asics Resurgence and Nostalgia Ultra

“my first experience with physical labor”

Metaverse Beauty Week is happening in June; Playboi Carti, Travis Scott, A$AP Rocky are headlining Rolling Loud Miami 2023; Frank Ocean and BMW are teasing a Nostalgia Ultra re-release; and a lawyer breaks down the MetaBirkin trademark lawsuit with Hermès.

THEY’RE OVER BEING REAL, nyt
After a few months on the app, Night Noroña, 17, got tired of scrolling through nearly identical pictures of friends’ laptop screens and deleted the app. Most of his friends no longer use it either, he said. “Gen Z hops on trains really fast, but they hop off even faster,” Mr. Noroña said.

GEN Z ISN'T LETTING THE ECONOMY KEEP THEM FROM LIVING THEIR MOST LUXURIOUS LIVES. THEY'RE JUST BUYING STUFF SECONDHAND INSTEAD., insider
While some Gen Z and young millennials are funding their luxury collections by living with mom and dad, others — about 30% of Gen Z, specifically — are buying secondhand in order to afford higher-end brands, according to the latest ThredUp report, based on data from a GlobalData survey of 3,012 American adults.

WHERE ARE ALL THOSE TECH WORKERS GOING? A SILICON VALLEY EXODUS IS SHAKING UP THE LANDSCAPE., wapo
They’re mostly going to NYC (“I’m a young guy. I want to enjoy my 20s.”) and the Midwest.

Dylan Costinett, a senior data science major at Eastern Washington University, said that Silicon Valley region tech jobs have become less attractive in recent years. Instead, he’s planning to work for a third-party government software provider that will likely base him somewhere in the Northeast or Midwest.

IN CHINA, YOUNG PEOPLE DITCH PRESTIGE JOBS FOR MANUAL LABOR, nyt
Some people who’ve walked away from China’s grueling corporate culture say it’s worth the financial sacrifice. “I was tired of living like that,” one said. On Xiaohongshu, an Instagram-like app, the hashtag “My first experience with physical labor” has more than 28 million views.

HOW ASICS BECAME FASHION'S NEW FAVORITE OLD SNEAKER BRAND, fashionista
A nine-second TikTok video from @vivienarchive begins with text stamped across the screen: "Sneakers that went from cringe to cool pt.6." It then cuts to a montage of the JJJJound x Asics Gel-Kayano 14. The 74-year-old brand has reclaimed relevance by following the New Balance playbook — recruiting Gen Z and the fashion elite into its fan base.

DOVE PUSHES FOR LEGISLATION TO PROTECT KIDS’ SELF-ESTEEM FROM SOCIAL MEDIA, marketingdive
As part of the campaign, Dove is teaming with musician Lizzo, Common Sense Media, and ParentsTogether Action to push for the 2023 Kids Online Safety Act (KOSA), a bill calling for more transparency of social media apps and algorithms and a duty for social media platforms to prevent and mitigate several harms to minors.

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