Astrology Grrrrls and TikTok Hunks
"my stupid little hormones"
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Reading a daily newsletter about youth culture 🤝 creating award-winning campaigns that connect with Gen Z. My friends at Day One Agency are looking for creative thinkers and problem solvers to help leading brands earn Gen Z’s attention (see: the recent Chipotle X Roblox launch). If that sounds like you, drop a line at afterschool@d1a.com and be sure to check out their recently relaunched youth insights arm Ask Gen Z.
Teens and tweens are sharing more nudes; Parade launches loungewear just in time for cozy szn; mac n’ cheese gets a rebrand for hip n’ young consumers; and KennyHoopla wants to make Gen Z’s ‘Mr. Brightside’.
HOW GARY VAYNERCHUK BECAME AN NFT GURU, nymag
A quippy one-line summary simply would not do this justice.
The crowd of 150 nonfungible-token aficionados — men in Bored Ape Yacht Club hoodies, an artist in a red sport coat and anonymizing face shield, and Ja Rule among them — was gathered in an event space in Tribeca to listen as the one-man brand his fans call “Gary Vee” spoke about making it in business with the signature full-throated conviction that has turned a lot of young men into fanboys.
(Some time I’ll tell you my story about meeting Gary Vee, but now is not the time.)
Why is a 24-year-old bespectacled computer programmer going viral on TikTok? No one really knows, least of all him.
I have a friend, who we’ll call Katie, who is extremely active on alternative-thirst trap TikTok and is also a big fan of Awad’s. She’s conflicted, though, on how she should feel about it. “I hate that my stupid little hormones and stupid little heart do a stupid little flip when I see a hot guy on TikTok,” she says.
WISHLY WILLS THE GEN Z WORLD WELL WITH A WORTHY WAD OF ANGEL WEALTH, techcrunch
Wishly is a “social media platform” focused on “social responsibility” that aims to “change the face of fundraising from a Gen Z perspective.” Uh, what? Good question. I think it’s like Kickstarter, but for non-profits? Anyway, they just raised a bunch of money. (“The company’s business model is simple,” Techcrunch writes. “It retains 5% of all the funds raised on the platform. Wishly also makes sure to vet every nonprofit that is featured on the platform.”)
LYST NAMES LEVI’S LOOSE FIT JEANS AS 2021’S MOST WANTED ITEM, sourcingjournal
Here’s what they look like. The Rolex Submariner watch, Bottega Veneta’s $1,900 mini Jodie bag, and Birkenstock’s Boston clog also top the list, er, lyst.
THREDUP’S THRIFT FOR THE HOLIDAY REPORT, thredup
72% of Gen Z say they're open to receiving a secondhand gift this year, compared with 66% of all consumers. Even more interesting: The top ten thrifted items on wish lists include Converse sneakers, Lululemon track jackets, Torrid jeans, Ugg boots, Reformation dresses, Patagonia fleeces, Frye boots, Coach wristlets, Vince sweaters, and Kate Spade crossbody bags. (Coach wristlets??? Is it literally 2005 again?) (Don’t answer that.)
LAURA ASHLEY IS REBUILDING ITS FAN BASE ONE COLLABORATION AT A TIME, glossy
I’m a sucker for heritage brands making a comeback, and I think Laura Ashley’s strategy — collab with cool-girl brands like Batsheva; collab with decidedly-uncool-girl brands like Aerosoles but tap cool girls like Harling Ross to style your campaign — is genius.
One last thought:
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