

Discover more from After School by Casey Lewis
Madelyn Cline stars in Tommy Hilfiger’s summer campaign; Ice Spice covers Teen Vogue; Kristen Stewart is writing a stoner girl comedy; and Doja Cat kicks off a new era with new single "Attention."
NO ONE KNOWS EXACTLY WHAT SOCIAL MEDIA IS DOING TO TEENS, theatlantic
Years and years of research add up to an uncomfortable reality: The connection between social media and mental health is more complicated than it seems.
If social media isn’t bad for all teenage girls, we need to know which ones it is bad for, and what makes a specific girl susceptible to the risks. Some girls are suffering, and social media is exacerbating their pain. Some girls use the internet to find community that they don’t have offline, or to express creative impulses and questions about their identity that their families aren’t open to.
GEN Z HAS HAD WORK DONE — AND THEY’LL TELL YOU ALL ABOUT IT, wapo
The “mainstreaming of plastic surgery” among Gen Z is really something. “I ask every surgical patient and injection patient if I can put their pictures online,” said Theda Kontis, a facial plastic surgeon in Baltimore. “Older patients are sort of wishy-washy about it. Younger people are like, ‘Sure, when is it going to be posted?’ And if I don’t post it, they post it.” Obviousness is the goal now, she explained. “They want people to say, ‘Wow, you got your lips done.’”
HOW TO DECODE GEN-Z’S EVOLVING RELATIONSHIP WITH BEAUTY, bof
According to McKinsey’s 2023 global consumer survey, 45 percent of Gen Z respondents said they try new brands every two to three months. For brands that hit the mark, Gen Z shoppers show unusually high levels of loyalty, with close to 60 percent sticking with favorites, compared to around 50 percent of older generations, making the generation worth investing in.
GEN Z IS INCREDIBLY AMBITIOUS. THEY’RE JUST NOT INTERESTED IN CLIMBING YOUR CORPORATE LADDER, fortune
In addition to her full-time gig with Google, Angelica Song, 24, has also carved out a space for herself as a social influencer under a genre she calls “corporate girlie,” posting videos with advice to recent graduates, how much she spends in a day, and her home buying experience. “I may be entry-level at my Google job, but at my off-time job, I’m like CEO of my own company.” Incredible quote.
IF YOU POST A DELICIOUS BAGEL SANDWICH ON THE INTERNET, DO YOU HAVE TO SAY WHERE YOU GOT IT?, gq
What began as a “cheeky play-fight over ironic ‘gatekeeping’ between two extremely online influencers” quickly devolved into “a mess of online harassment and resentment.” If you read one thing today, make it this one — it neatly sums up so much about virality and influence
The tale of the mystery bagel ended up being a perfect encapsulation of how so much online culture works now: a petty challenge, crowdsourcing, flattening of nuance, bitterness over credit, and ultimately get dragged down into a pit of online harassment.
NETFLIX PLANS POP-UP RESTAURANT IN LOS ANGELES, hollywoodreporter
This is pure gimmick and literally the last place I’d want to dine, but I do think it’ll be successful. And by “successful,” I do not mean it’s going to win James Beard awards or earn Michelin stars, but rather that it’ll generate a lot of press and interest on social media, which will then likely drive up interest in Netflix’s food programming. I suspect they’ll do a massive social push ahead of the launch and this will be a big see-and-be-seen spot for FoodTok creators. If they bring the right influencers in on this rollout, it’ll be a hit.
One last thought:
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Bagelgate and Boobaversaries
Dare I say the plastic surgery transparency seems like a v good thing?
Racist harassment over a bagel is so vile but not surprising