Barbenheimer and Cropped Boys
Discover more from After School by Casey Lewis
Barbenheimer and Cropped Boys
grimace shake anyone?
Crocs created a Jibbitz-themed virtual store experience; Fenty Beauty makes its Roblox debut; Drake's poetry book is 168 pages of corny IG captions; and mark your calendars: ‘Barbenheimer’ is coming.
WHY ARE ALL THE TIKTOK MENSWEAR INFLUENCERS CROPPING THEIR SHIRTS?, gq
According to the fashion search engine Lyst, over the past six months searches among men for “cropped shirts” are up 40% and “cropped tops” are up 46%. As one male crop top enthusiast notes, the trend is driven by “a preoccupation with proportion and fit bordering on fetish” and the rise of the “1980s gym-style vibe,” among other things.
"LITERALLY NO ONE BELIEVES YOU": INFLUENCERS ARE FACING MAJOR BACKLASH AFTER DOCUMENTING THEIR TRIP TO A SHEIN CLOTHING FACTORY, buzzfeed
"This China trip has been one of the most life-changing trips of my life…Getting to see the whole process of Shein clothing from beginning to end with my own two eyes was so important to me."
NEW GEN Z GRADUATES ARE FLUENT IN AI AND READY TO JOIN THE WORKFORCE, wapo
Oh great, now the youth and the AI are coming for our jobs. Kidding! I unironically love AI innovation and I think this will be great for the vast majority of workplaces.
Daniel Osorno Villamil, a May computer science graduate from Georgia Tech, said he’s used ChatGPT to double check his math and review code. He once fed it 300 lines of code and asked it to find the problem, which it did. Generative AI also has helped him with his finances, finding areas to reduce costs, he said. He said he’s excited to see how he can leverage it at his new software engineering job at Microsoft in the fall.
AFTER MONTANA BANNED TIKTOK, USERS SUED. TIKTOK IS FOOTING THEIR BILL., nyt
TikTok lawyers reached out to Montana creators to ask if they would be interested in being a plaintiff and offered to fund the lawsuit, though the company is not paying them directly for their role.
‘TIKTOK IS AGE-AGNOSTIC’: HOW KYLIE AND FLEETWOOD MAC FOUND NEW YOUNG FANS, theguardian
Last week, Kylie Minogue became the first woman over 50 to break on to the Radio 1 playlist with a solo song in years. The success of her recent hit Padam Padam – No 8 on the UK charts – can be traced to TikTok, where it was enjoyed and shared by Gen Z, despite youth radio stations refusing to play it for weeks.
MCDONALD’S BET ON VIRAL SUCCESS WITH ITS GRIMACE SHAKE. TIKTOK USERS ARE PRETENDING IT KILLED THEM, CNN
Since the debut of the Grimace shake earlier this month, TikTok users have been excitedly ordering the shake and then pretending to die on camera after consuming it. They often dump the shake over their convulsing bodies. The hashtag #grimaceshake has 767.9M views.
“What may seem like negative expression is actually a positive reflection of their ability to connect with a generation,” said Matthew Prince, an adjunct professor of social media and influencer marketing at Chapman University in California. “It’s getting the views, it’s getting the laughs and, as the viral trend grows, it’s getting the sales.”
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