Discover more from After School by Casey Lewis
Barbie Bumble and Philanthropic TikTok
"they start sending me, like, crazy money"
Kendall Jenner was named as L’Oréal Paris’s global ambassador; Gen Z heartthrob Omar Apollo is the new face of Youth to the People; and are YSL's $4,000 t-shirts the most expensive Nirvana merch ever?
‘GIRLS’, REVIEWED BY GEN Z, vice
“The first time I watched Girls at 19, I was like these girls are crazy, what are they talking about? Now I watch it and I’m like, I had this conversation today, or I did that stupid thing yesterday. It’s so humiliating to almost become them,” says Amelia, 25. The Lena Dunham-created series has made a massive comeback thanks to — you guessed it — TikTok.
HOW PINKYDOLL MESMERIZED THE INTERNET, nyt
The Times interviewed the NPC streamer who went wildly viral (and whose TikTok catchphrase, “Ice cream so good,” has since become an inescapable meme). “I was just being cute,” she said in a phone interview. “I remember someone saying, ‘Oh my God, you look like an NPC. And then they start sending me, like, crazy money.” PinkyDoll makes $7,000 a day across platforms.
WHY GEN Z IS FLOCKING FROM TWITTER TO LINKEDIN, fastco
“From an overall generational sentiment standpoint, Gen Z is far from a fan of Twitter,” says Jake Bjorseth, a Gen Z LinkedIn creator with 60,000 followers and the CEO of a Gen Z ad agency called Trndsttrs Media. “Outside of a small group of high-usage Twitter users, the majority looks down upon the platform as far too politically charged, argumentative, and toxic.” I don’t think Gen Z is actually “flocking” to Twitter; this piece exclusively talks to Gen Z LinkedIn creators, who are obviously biased towards the platform, but it’s still an interesting POV.
PHILANTHROPIC PLATFORM ROAR SOCIAL OFFERS AN ALTERNATIVE FOR BRANDS, adweek
Backed by $10 million in seed funding, the video-driven platform — “Think of TikTok videos or Instagram Reels but with a social cause attached to them, while thumbs up and heart buttons are replaced with a ‘give” option’ — aims to get brands, creators, and celebrities to share their 30-second content produced on TikTok and Instagram Reels on Roar Social. The app plans to launch in Apple's App Store in early August.
WHY PEOPLE LOVE SHARING THEIR LOCATIONS, DESPITE THE RISKS, axios
Young people are obsessed with sharing their locations digitally to track or be tracked by loved ones, “creating an evolving culture around apps like Find My Friends.” “It's a safety measure, and I wish I had taken it sooner," said Kelsey King, 30, who started sharing her location indefinitely with about a dozen friends last month. (Fwiw, NYT covered this trend last summer.)
BUMBLE MATCHES WITH ‘BARBIE’ TO HELP SINGLES STRIKE UP CONVERSATIONS, marketingdive
Now through July 26, Bumble users can match with characters of the movie and receive uplifting messages; the effort is meant to spotlight the app’s message-before-match feature, Compliments, which is intended to help users start conversations with potential matches. Kiiiiind of amusing, but I suspect users would prefer to have better romantic matches than fake compliments from Ken.
One last thought:
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