Beauty Twitch and Bib Overalls

Your daily digest of youth culture

Camila Cabello is starring in Amazon Prime’s Cinderella, the word chuegy is already chuegy, a lot of people spent the pandemic getting butt implants, and…

SKINNY JEANS, MOVE OVER: OVERALLS ARE HERE (AGAIN)

I’ve been physically recoiling from the generational skinny jean discourse, but I can’t ignore an overalls headline (this sentence was, in fact, typed while wearing an overall dress.) wsj

NO MORE PAJAMAS: BACK-TO-SCHOOL FASHION GIVES STUDENTS A SENSE OF HOPE AFTER PANDEMIC

“My style right now would be ’90s but modernized.” — says a girl who was born in 2004. I bet she wears overalls. lat

E.L.F. COSMETICS PREPS TWITCH CHANNEL DEBUT TO REACH GEN ZERS

They’re the first major beauty brand to launch a Twitch channel, and in an effort to support female gamers, they’re introducing a campaign called “E.l.f. You” (…it’s the thought that counts?). marketingdive

RARE BEAUTY AND MAYBELLINE WANT TO SUPPORT YOUR MENTAL HEALTH

Selena Gomez’s Rare Beauty and a bunch of other makeup brands are investing heavily in mental health initiatives. Why? To appeal to Gen Z, a generation that’s “slowly shifting the narrative around mental health and helping to destigmatize talking about it.” (Teens are doing that by, among other things, crying on TikTok.) glossy

TIKTOK PITCHES BRANDS ON 'COMMUNITY-BASED COMMERCE' WHILE PUSHING PAST GEN Z IMAGE

Walmart “has expressed interest in acquiring a stake in TikTok, valuing the app's ability to blend content and commerce.” marketingdive

It’s the weekend. Go have fun. One final thought:

Haley Mlotek @haleymlotek

I am ready to discuss how "creative director" is to men what "girlboss" is to women

May 7th 2021

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