BeReal and OK Doomer
Instagram introduces Favorites and Following mode; it sure looks like a Ganni x Juicy collab is coming (WWD deleted the story but peep that URL 👀); this Grimes stuff is getting pretty wild; and, well, OK, Doomer.
GEN-ZERS SATIRIZE CLIMATE CHANGE IN GLOBAL STRIKE CAMPAIGN, mediapost
Is this the best commercial ever made? Honestly, maybe! Fridays For Future U.S. is raising awareness of the fifth annual Global Climate Strike with a campaign on social media featuring Gen Z preteens satirically questioning the legitimacy and purpose of climate-change concerns. And it’s hilarious.
'YOU’RE NOT GLAMORIZING ANYTHING': WHY BEREAL IS TAKING OVER COLLEGE CAMPUSES WITH AN ANTI-INSTAGRAM ETHOS, protocol
We briefly talked about this app last summer, but in the last few months, it’s “hurtled through American college campuses,” with student newspapers like The Harvard Crimson “taking note of the phenomenon.” So what is the app? I read the paragraphs here that describe it (yes, paragraphs — this thing is not easy to describe) and I still don’t get it. It’s kind of like Snapchat and Instagram, a little like TikTok and also somehow Wordle?
REMI BADER AND REVOLVE TEAM UP FOR SIZE-INCLUSIVE COLLABORATION, wwd
This is cool as hell: Revolve tapped Bader, an extremely popular creator who has partnered with Victoria’s Secret and Abercrombie in the last month alone (don’t fact-check me but it has been very recently), for a size-inclusive line. But the interesting part is that Revolve and Bader “first connected last year, when she did a realistic try-on haul from the popular online retailer and highlighted its lack of range in size-inclusive product offerings and representation.”
ADIDAS CREATES PAID AFFILIATE PROGRAM FOR MORE THAN 50K STUDENT-ATHLETES, retaildive
So, now that student-athletes are allowed to enter into brand deals, Adidas is jumping on the opportunity with a paid affiliate brand ambassador network open to more than 50,000 student-athletes. According to the brand, this marks the first "wide-sweeping, equitable and inclusive" NIL program. It’s an interesting strategy, and I’m really excited to follow this. (I also would really love to read the fine print on their brand ambassador contracts).
WOMEN AND YOUNG ADULTS PROPEL HUGE RISE IN USE OF ANTI-ANXIETY DRUGS, guardian
This headline feels like a personal attack.
One last thought:
