Big Chess and Internet It Girls

"look for less cool"

How Leith Ross became Gen Z’s new favorite indie songwriter; Ice Spice and PinkPantheress star in the new Skims campaign; Bad Bunny wore a custom-made Mugler corset hoodie for Coachella; and Cory Kennedy was the Internet’s first ‘it’ girl.

THE STEALTH CAMPAIGN THAT’S GETTING YOUR KIDS HOOKED ON CHESS, nyt
Big Chess has been busy.

Stella Schwartz, 16, hoppe…