Black Bows and Ballet Flats
"you can sell 10,000 pairs of sneakers..."
Tommy Jeans launched a new brand campaign with Tems (who is veryyyy good on “Wait For U,” Future and Drake’s song of the summer); Chloe Bailey is starring in Saks’s fall campaign; and the black hair bow is the star accessory of the Venice Film Festival.
EVERLANE 2.0 : THE SAN FRANCISCO CLOTHING BRAND INTRODUCES A NEW FASHION STRATEGY AND CREATIVE DIRECTOR, wwd
This fall, they’re introducing the idea of a forever wardrobe: An oversized ’80s blazer in blue and brown houndstooth, a slouchy recycled cashmere turtleneck sweater, high-rise sailor jeans, the perfect boxy stripe oxford shirt. As for 2023, expect “cool bubble leather clogs, colorful high-top sneakers…and updated tailoring, including sleeveless jackets and city shorts.”
IN THE TIKTOK ERA, WHICH DRUGSTORE BEAUTY BRANDS WILL SURVIVE?, fashionista
How did Revlon, one of the most iconic brands in the American drugstore aisle that recently filed for bankruptcy, lose its grip? I think the fact that I can’t name a single Revlon product by name — and I’m sure I’m far from alone there — is probably at least part of the problem.
WHY BRANDS ARE TAPPING UNCONVENTIONAL PARTNERS FOR BIG COLLABORATIONS, bof
Niche online communities, like podcast Throwing Fits and JJJJound, are teaming up with luxury brands on collabs — and they’re moving serious merch. “If the community is big and engaged enough and you can sell 10,000 pairs of sneakers to avid fans of an Instagram page, then it doesn’t even matter if it’s not picked up by regular consumers or mentioned in the press.” — thought leadership c/o Chris Black, whose newsletter is one of my daily favorites.
TIKTOK STARS CHARLI, DIXIE D’AMELIO TO START OWN HOUSE OF BRANDS, bloomberg
Interestinggggggg: The D’Amelio sisters have raised $6 million from Fanatics Inc. chief executive officer Michael Rubin, Apple Inc.’s Eddy Cue, Autograph co-chairman Richard Rosenblatt, Lions Gate Entertainment head Jon Feltheimer, and United Talent Agency to start their own brands. Will growing their own brands actually prove more lucrative than influencer deals for TikTok’s two highest-earning stars? I can’t wait to find out.
MIU MIU’S BALLET FLATS ARE THE SHOES TO BE SEEN IN THIS AUTUMN, vogue
According to the girls at Vogue, Miu Miu’s dainty ballet flats, which cost between $600 and $950, “are fast becoming the shoe to be seen in this season.” The other shoe of the season — Birk Bostons, but you already know that — are a lot easier on the ol’ wallet but a lot harder to come by.
One last thought: