Bodyequality and Guyliner
Your daily digest of youth culture
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This is (apparently) the it Crocs camo collab of the summer, the Cupid's Bow is (allegedly) dead, Kanye’s never going to actually drop this album huh?, and…
OLD NAVY SHIFTS TO INCLUSIVE SIZING IN ALL STORES AND ONLINE
As part of a new initiative called “Bodyequality,” they’ll offer every single women’s style in every size with no price difference, which the brand says has never been done by anyone before. They wisely tapped Aidy Bryant as the face of the campaign, launching Friday; coincidentally, it was just announced yesterday that her SNL colleague Chloe Fineman is one of the stars of Madwell’s very good fall campaign. retaildive
TRAVIS SCOTT WANTS TO HIRE YOU TO SELL HIS CACTI SPIKED SELTZER
Even millionaire rappers are trying to hit it big with college ambassador programs. Cacti will pay ambassadors in key markets like New York, LA, and Miami “$2,000 plus bonus incentives, Cacti merch and more.” input
HOW ‘LATE 90S SINGLE MOM’ BECAME THE LATEST Y2K AESTHETIC
The latest “aesthetic” — if you can really call this that — to take over TikTok can be summed up thusly:
She may never have picked you up on time—but damn, when she did, her hair smelled like nag champa and Bath & Body Works, and the CD rotation in her ‘99 Toyota Camry, from Macy Gray to Juliana Hatfield, slapped the hardest. She was a Goodwill queen. She burned through packs of Newport 100s, and knew all the lyrics to “Santeria.” She was your young, single mom in the 90s and early 2000s—and she just started trending on TikTok.
Is anyone else suddenly craving a Kid Cuisine? vice
SKIN PROUD IS THE LATEST BRAND TO JOIN WALMART’S INDIE BEAUTY PUSH
The U.K. skincare brand — which aesthetically looks like a Glossier dupe — is making its exclusive U.S. debut at Walmart. An interesting strategy! Obviously, mass distribution is appealing — Walmart has more than 5,000 locations nationwide — and Skin Proud is joining the ranks of other DTC Gen Z companies like Bubble that have recently debuted at the big box retailer. Still, I wouldn’t want my very first introduction into U.S. markets to be on the crowded shelves of a discount department store alongside veteran drugstore brands like Revlon and Cover Girl — but I’m not a British skincare CEO, so! glossy
JAPAN’S GEN-Z MEN SPEND 20 PERCENT MORE ON MAKEUP
“Japanese men between the ages of 15 and 19 spend 5,607 yen ($51.3) monthly on basic cosmetics.” That’s more than I, a millennial woman, spend on cosmetics monthly. bof // Related: Guyliner is set to make a triumphant return this fall. nylon
One last thought:
And a sub-thought:
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