Boy Bands and Smooth Talk
"personally relevant" i swear
Louis Vuitton names Chinese boy band “Teens in Times” as brand ambassadors; Parade introduces its first “gender expansive” underwear range; and after more than six months of YouTube silence, Emma Chamberlain is back (pls watch the video — if you don’t yet get her, this will make it make sense).
YOUTUBE FINDS THAT GEN-Z WANTS PERSONALLY RELEVANT CONTENT MORE THAN VIRAL VIDEOS, adweek
85% of Gen Z has posted video content online, and 65% of 18- to 24-year-olds are seeking more “personally relevant” content rather than viral videos. (I’m going to assume Emma’s YouTube comeback is a coincidence and not timed to this big corporate Cannes presentation, though, now that you mention it…HMMM)
LVMH HAS A YOUNGER ARNAULT WORKING ON ITS MAKEOVER OF TIFFANY’S, bloomberg
Under the leadership of Alexandre Arnault, 30, Tiffany will release a new watch model before the end of next year, having recruited a former Chanel executive to oversee the business. A new leather handbag by a former Marc Jacobs and Louis Vuitton designer will be out before the end of this year.
‘CHA CHA REAL SMOOTH’ DIRECTOR COOPER RAIFF IS YOUR TYPICAL 20-SOMETHING…WITH A $15 MILLION MOVIE DEAL, variety
Raiff has felt like he’s been in an altered state of reality since “Shithouse,” a micro-budget film he made in college, won the grand jury prize at SXSW in 2020. He’s been on Hollywood’s radar ever since by cultivating a do-everything-yourself approach to independent filmmaking, which calls on Raiff to not only star in his movies as the shaggy romantic lead but to write, produce and direct them as well.
MEET BNPL'S ‘RECESSION-PROOF’ COUSIN: LEASE-TO-OWN, protocol
Oh, greaaat, an even worse alternative to BNPLs! With many lease-to-own agreements, a customer who sticks with monthly payments through the full term will spend twice the cost of the product than if purchased outright.
SPOTIFY IS DEVELOPING ‘COMMUNITY,’ A NEW PLACE TO SEE YOUR FRIENDS’ ACTIVITY IN THE MOBILE APP, techcrunch
This is brilliant and something that should have already existed! Not only will this feature allow users to see what sort of music their friends are streaming in real-time, but they’ll also be able to view playlists friends have recently updated.
One last thought: