Boy Bands and Smooth Talk

"personally relevant" i swear

Louis Vuitton names Chinese boy band “Teens in Times” as brand ambassadors; Parade introduces its first “gender expansive” underwear range; and after more than six months of YouTube silence, Emma Chamberlain is back (pls watch the video — if you don’t yet get her, this will make it make sense).

YOUTUBE FINDS THAT GEN-Z WANTS PERSONALLY RELEVANT CONTENT M…