Bretman Jibbitz and Yachty Manis

"The goal is to be like a financial super app."

Bella Hadid joins Kin Euphorics as cofounder, Kendall Jenner links up with FWRD as creative director, He’s All That is a Hallmark movie for Gen Z, and…

EVERYTHING TO KNOW ABOUT INSTAGRAM’S 10+ DAYS OF LIVE SHOPPING

No doubt in hopes of establishing itself as a leader in livestream shopping, IG is hosting a multi-day event with celebrities and creators timed to both back-to-school and NYFW. Selena Gomez, for instance, will go live with her beauty brand Rare Beauty, while Lil Yachty will promote his nail polish label Crete. wwd

AFTERPAY ANNOUNCES EXCLUSIVE DROPS AT NYFW TIMES SQUARE EXPERIENCE

How’s this for ~brand synergy~: Crocs will release a limited-edition drop of Jibbitz charms in collaboration with Bretman Rock, and if you can’t make it IRL, you can try on the charms on a pair of Crocs virtually through a new “Afterpay Snapchat Lens.” The question remains, though: Does Gen Z care about fashion week? (My guess: Nope.) wwd

BEAUTY BRANDS EMBARK ON TIKTOK SHOPPING

According to Glow Recipe, a whopping 90% of its e-commerce traffic from TikTok is from first-time customers; additionally, they saw a 600% spike in sales after their watermelon toner and highlighter were featured in a video by influencer Mikayla Nogueira. It’ll be interesting to see how the new in-app checkout, which launched last Tuesday and is powered by Shopify, will impact sales. glossy

“We believe social commerce represents the digital Main Street in the U.S. and beyond,” said Ritu Khanna, managing director of Shopify. “With the rise of the creator economy, creators are becoming the next generation of merchants and will increasingly look to their social channels for opportunities to sell.”

THIS STARTUP SEES A NEW BUSINESS OPPORTUNITY: TEACHING GEN Z ABOUT MONEY

Since 2018, “some 400,000 students” have used Mos for college financial aid. Now, as the company introduces its banking app, the hope is that those users will stick around to “manage their savings and investments, take out home mortgages, compare options on auto and other loans, and search for jobs.” Their goal “is not to just become a student bank. The goal is to be like a financial super app.” time

SHE’S THE INVESTOR GURU FOR ONLINE CREATORS

In July, Li Jin, 31, “co-hosted a packed happy hour on a New York City rooftop attended by a who’s who of internet culture and techies, including the founders of the NFT platform OpenSea, product people from TikTok and Twitter, and other investors. From New York, she jetted to Paris for a crypto conference and hosted a ‘creator salon’ at a cafe on the Left Bank.” nyt


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