Discover more from After School by Casey Lewis
ByteDance Billionaire and Snoopy Cool
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THE BILLIONAIRE KEEPING TIKTOK ON PHONES IN THE U.S., wsj
Financier Jeff Yass owns 15% of TikTok's parent company ByteDance — and he’s a top donor to lawmakers who support it. Yass and his wife were the third-largest conservative donors nationally in the 2022 election cycle, contributing around $49 million to conservative causes.
GEN Z'S MAIN CAREER ASPIRATION IS TO BE AN INFLUENCER, entrepreneur
According to a recent Morning Consult report, 57% of Gen Zers said they'd be an influencer “if given the chance” (though I’d argue that anyone has “the chance” to be an influencer); 53% of Gen Zers consider influencing a respectable career choice; and a similar percentage would be willing to leave their current jobs if they could sustain their lifestyle as an influencer.
CONSUMERS’ SUSTAINABILITY DEMANDS ARE RISING, hbr
When Gen Z and millennial customers believe a brand cares about its impact on people and the planet, they are 27% more likely to purchase it than older generations are — a clear measure of sustainability’s power to drive buying decisions in this group. (And yet!!! The continued success of brands like H&M and Zara, along with the rise of ultra-fast fashion brands like Shein, indicates a persistent demand for cheap, trend-driven clothing among these generations no matter how much they care about the planet.)
TINDER AND RIVAL APPS COURT GEN Z IN THE AGE OF ONLINE DATING FATIGUE, adweek
Tinder is partnering with Saweetie to attract Gen Z students during freshman orientation, a time when the app sees the highest influx of 18-year-old users. The college with the most active users on the app will win a free concert by the rapper. Although Tinder continues to be the most popular dating app, there’s certainly room for growth. According to research, 53% of people under 30 have used a dating app, and 79% of that subset have used Tinder.
WHY IS SNOOPY SUDDENLY EVERYWHERE?, nylon
The Snoopy fandom has grown swiftly across social media, with Gen Z embracing Snoopy as a nostalgic and sentimental symbol. According to Ella, a 20-year-old superfan, it wasn’t always like this: “I used to go on TikTok, and in the search bar, I typed, ‘Snoopy,’ trying to find Snoopy content. It wasn’t that easy. It would just be clips from the original show.” In recent months, Ella has noticed a resurgence of Snoopy content across all platforms — especially Twitter and TikTok — where the beagle’s presence has become a mainstay across FYPs. On TikTok, #Snoopy has 1.3 billion views.
MORE MILLENNIAL COLLEGE GRADS STAYED IN PHILLY. WILL GEN Z FOLLOW SUIT?, inquirer
The number of college-educated people aged 25 to 34 grew by 155% in Philadelphia over two decades.
One last thought: