Cabincore and Next-Gen Music Blogs

Your daily digest of youth culture

Cabincore is the new cottagecore, golf hopes to be the next tennis, Rihanna’s bringing Sambas back, TikTok is "obsessed" with ‘90s-style Abercrombie jeans*, a look inside Aerie’s fall campaign, and…

*I’m extremely tempted to do a semi-exhaustive list of every product TikTok has been “obsessed” with…

MEET TIKTOK'S SPOTIFY INFLUENCERS

Remember in the 2010s when indie music bloggers were positively thriving? They still exist, they’re just on TikTok (and…they’re younger). mashable

GEN Z LINKEDIN IS FULL OF PARODIES AND SNARK

There is a “corner of LinkedIn free from humble brags, self-promotion, thought leadership, and strict decorum.” And it’s headed up by Gen Zers. Young people don’t spend much time on the professional networking site, but when they do, they’re absolutely clowning on it. The anti-Gary Vee, basically.

This subculture of subversion on LinkedIn has inspired countless TikTok videos, a Twitter account called @LinkedinFlex and a devoted Reddit community called LinkedInLunatics

Says one Gen Zer: “We use it because there’s no alternative for job hunting. But with all the toxic content and bragging, no one I know really likes it.” (Many thanks to Christopher for flagging this story!) bloomberg

SNAPCHAT TRENDS DETAILS THE MOST POPULAR KEYWORDS BEING USED BY SNAPCHATTERS

It’s not as robust as Google Trends, but it is a cool way to zero in on what Gen Z is up to. To wit: County fairs and Saweetie’s McDonalds meal are among the top trends of the last week. adweek

CRABTREE & EVELYN COZIES UP TO GEN Z FOR 50-YEAR ANNIVERSARY

Boomer brands like Chico’s and Eileen Fisher are having a moment with Gen Z, as we talked about last month; it makes sense, then, that natural beauty brands beloved by grandmas would be coming for the youths, too. glossy // Related: Thayers Natural Remedies is investing heavily in TV and digital advertising aimed at millennials and Gen Z following its L’Oreal acquisition. glossy

One last thought c/o New York Post:

And another c/o Twitter: