Extra Credit: Can Gen Z bring back malls?

I mean, probably not, but here's hoping.

Hello, and happy Friday. This week, we’re going to look at three things:

1. 🛍️ The future of malls, IRL vs online

2. 🧑‍🎤 Your favorite TikTok influencer might be fictional. Does it matter?

3. 👠 How a $850 luxury shoe won over Gen Z

Plus, I ramble probably a little too long about a truly fantastic in-store shopping experience at Reformation.

I recommend reading this with Young Thug’s new album Punk blasting in your Airpods, because that’s how this newsletter was written, though I hear someone named Adele has a new song, and if she’s more your speed, then by all means…