CapCut Cult and Cool-Kid Sunscreen
The White Lotus star Will Sharpe will direct Japanese Breakfast’s memoir, Crying In H Mart; virtual clothing platform DressX raises $15M; Heather Diamond Strongarm — an 18-year-old indigenous model — was the breakout star of fashion month; and Sally Rooney hates landlords too.
BYTEDANCE’S CAPCUT HITS 200 MILLION ACTIVE USERS, tubefilter
The video-editing app has reportedly hit 200 million monthly active users. CapCut helps users go viral on TikTok, Instagram and YouTube; if you’ve spent any amount of time on social media, you’ve consumed clips edited with the tool.
MORE STUDENTS ARE TURNING AWAY FROM COLLEGE AND TOWARD APPRENTICESHIPS, wsj
Today, colleges and universities enroll about 15 million undergraduate students, while companies employ about 800,000 apprentices. In the past decade, college enrollment has declined by about 15%, while the number of apprentices has increased by more than 50% — and we’re going to see this continue to grow. College promises a degree, some debt, and little to no work experience; an apprenticeship can guarantee a two-year degree, money in the bank, and hours of on-the-ground training.
FINANCIAL COMPANIES ARE ENCOURAGING GEN Z TO PAY RENT WITH THEIR CREDIT CARDS, buzzfeednews
Though many Gen Z adults still prefer other forms of payment over credit cards (like BNPLs), companies are launching new credit card programs that incentivize young people to use credit cards for their rent and other large expenses.
Each month, Jack Lamarre, a 24-year-old social media manager in San Francisco, pays his $2,600 rent using his credit card. As a TikToker incentivized by credit card rewards, he was eager to get something in exchange for paying his landlord on time. So he signed up for a new Wells Fargo credit card that encourages people to use their credit cards for rent, including a workaround to dodge the transaction fee that many landlords charge for credit card payments.
TELFAR'S RADICAL NEW PRICING SYSTEM IS THE ULTIMATE ANTI-LUXURY MOVE, fastco
Next week, Telfar — the brand best known for its “Bushwick Birkin” — will launch a “radically new pricing model.” The dynamic pricing tool on the website ensures the most popular, fastest-selling products are…cheaper. “The whole experience is designed to flip the script on the fashion industry, where brands tend to charge more for popular items. And it reinforces Clemens’ mission of making his products affordable, so they are accessible to anybody who wants them.”
SUNSCREEN BRAND VACATION TAKES ITS MIAMI POOL PARTY VIBE TO THE SUBURBS, bof
Following a $6 million Series A funding round, the sunscreen brand is expanding to 700 more Ulta Beauty locations, its largest national partner, bringing its total door count to 1,200-plus stores.
Though Vacation initially attracted attention for its insider, cool kid club vibe — the brand created fictional roles and business cards for fans like “head chair of the Jimmy Buffett excellence committee” and sold NFTs at Art Basel — 85 percent of sales come from shoppers in non-coastal cities. 60 percent of customers are under 44.
TICKETMASTER IS LOOKING FOR A NEW SOCIAL MEDIA DIRECTOR, AND IT'S ASKING THE HIRE TO BE 'BRAVE' AFTER MONTHS OF FURY FROM FANS, insider
In addition to more than a decade of experience, applicants should be "brave" and "resilient” — and, presumably, able to deal with the wrath of a million angry Swifties.
One last thought:
I wouldn't want to be Ticketmaster's new social media manager.
I also wonder how gen z will be able to pay off the credit card after owing rent? I feel like this could work for rich kids.