Catholic Club and Next-Gen Heathers
Catholic Club and Next-Gen Heathers
“X for Gen Z”
Kim Kardashian’s Beats headphones collab sure was announced at an interesting time; Camila Cabello is probably dating the Lox Club (“Jewish Raya”) founder; and is the new Maya Hawke flick Do Revenge Gen Z’s Heathers?
NEW YORK’S HOTTEST CLUB IS THE CATHOLIC CHURCH, nyt
This story is a must-read — and so are the associated tweets — because it’s (unintentionally) hilarious and (egregiously) inaccurate.
COMPARING BEREAL TO INSTAGRAM IS MISSING THE POINT, polygon
A necessary reminder that BeReal is not “the new Instagram.”
A better comparison would be Wordle, the mega viral word game that you can only play once a day. Both apps deploy a simple daily prompt to build a little online ritual you can talk about with your friends. And both apps are also part of a massive shift in the way we use the internet.
THE TIKTOK INFLUENCERS ARE COMING FOR THE MIDTERMS, theverge
Since implementing the online organizing program in February, the DNC has generated over 83 million impressions, including a 16.7 million bump in the second quarter of this year alone.
OVERTIME SPORTS RAISES $100 MILLION TO EXPAND LEAGUES, bloomberg
Dan Porter and team have very quickly built Overtime — ESPN for Gen Z — into a media powerhouse, and now with a Series D in the bag, they’re focusing on growing their sports leagues, Overtime Elite for basketball and OT7 for football.
THE ENTERTAINMENT INDUSTRY VETS BEHIND SWEETY HIGH ARE BUILDING A GEN Z MEDIA EMPIRE, fastco
Elsewhere in “X for Gen Z” media news, the founders of Sweety High have been quietly building next-gen MTV for the past 12 years. Their playbook reminds me of AwesomenessTV during its heyday: sign talent while they’re young, give them support and resources, watch ‘em grow (and reap the benefits).
After spending 12 years developing Sweety High’s audience to include 1.1 million followers on Instagram, 13 million on TikTok, and a reach of 500 million through a network of influencers, Simonetti and Zelle are now identifying microcommunities that can be activated and nurtured around targeted content—their own and that of others.
One last thought:
