Cheugy Millennials and Strappy Dresses
Cheugy Millennials and Strappy Dresses
Your daily digest of youth culture
The new Gossip Girl cast covers Cosmopolitan, Valentino sent Levi 517s down the runway, and…
WHAT IS CHEUGY? THE TERM DESCRIBES THE ‘MILLENNIAL GIRLBOSS’ AESTHETIC
According to TikTok, it’s anything that gives off “I got married at 20 vibes” or millennial “girlboss energy.” Tl;dr it’s a new word for basic. itk
TOP INFLUENCERS REACH TWICE AS MANY GEN ZERS ON SOCIAL AS DO TOP BROADCASTERS
Views on influencer-created videos jumped 26% over the past year (honestly, I’m surprised it wasn’t more?); that’s a grand total of 133 billion minutes watched. adage
INSTAGRAM IS WORKING ON A NEW BRANDED MARKETPLACE FOR INFLUENCERS
Creator shops, affiliate commerce, and a “branded content marketplace” are in the works. hypebeast
PEOPLE ARE DITCHING THEIR SWEATPANTS, ACCORDING TO LYST’S NEW REPORT
Searches are up in the triple digits for strappy dresses (222%) and heels (163%). nylon
EATING DISORDERS IN TEENS HAVE ‘EXPLODED’ IN THE PANDEMIC
Social media is at least part of the blame, psychologists say. nyt
TEEN BUDGETING APP GETS $100 MILLION INVESTMENT FROM WILL SMITH, JARED LETO
Step launched less than 6 months ago and already has 1.5 million users. Speaking of unlikely celebrity investments… yahoo
A final thought:
(For the uninitiated — which I was until about 2 minutes ago — Gym Plus Coffee makes athleisure that looks like this.)