Cheugy Millennials and Strappy Dresses

Your daily digest of youth culture

The new Gossip Girl cast covers Cosmopolitan, Valentino sent Levi 517s down the runway, and…

WHAT IS CHEUGY? THE TERM DESCRIBES THE ‘MILLENNIAL GIRLBOSS’ AESTHETIC

According to TikTok, it’s anything that gives off “I got married at 20 vibes” or millennial “girlboss energy.” Tl;dr it’s a new word for basic. itk

TOP INFLUENCERS REACH TWICE AS MANY GEN ZERS ON SOCIAL AS DO TOP BROADCASTERS

Views on influencer-created videos jumped 26% over the past year (honestly, I’m surprised it wasn’t more?); that’s a grand total of 133 billion minutes watched. adage

INSTAGRAM IS WORKING ON A NEW BRANDED MARKETPLACE FOR INFLUENCERS

Creator shops, affiliate commerce, and a “branded content marketplace” are in the works. hypebeast

PEOPLE ARE DITCHING THEIR SWEATPANTS, ACCORDING TO LYST’S NEW REPORT

Searches are up in the triple digits for strappy dresses (222%) and heels (163%). nylon

EATING DISORDERS IN TEENS HAVE ‘EXPLODED’ IN THE PANDEMIC

Social media is at least part of the blame, psychologists say. nyt

TEEN BUDGETING APP GETS $100 MILLION INVESTMENT FROM WILL SMITH, JARED LETO

Step launched less than 6 months ago and already has 1.5 million users. Speaking of unlikely celebrity investments… yahoo

A final thought:

Niall Horan @NiallOfficial

Big news today! I’m investing in Irish athleisure brand @gympluscoffee. I’ve been a fan of theirs for a while now and I’m excited to support the brand and help bring Gym+Coffee to a global stage! Find out more on gympluscoffee.com

April 28th 2021

23,897 Retweets142,942 Likes

(For the uninitiated — which I was until about 2 minutes ago — Gym Plus Coffee makes athleisure that looks like this.)