Christian Girls and Textbook TikToks
"an astonishing statistic"
Rachel Sennott, Ayo Edebiri, and Kaia Gerber are starring in a R-rated sex comedy; Hayley Kiyoko is adapting “Girls Like Girls” into a gay romance novel; and Instagram is allegedly pulling a MySpace by adding a profile song feature.
Interested in sponsoring After School and getting in front of an audience of more than 10,000 founders, investors, creatives, and execs in retail, marketing, and tech? Click here for details or reach out directly.
WHY LUXURY’S COUNTERFEIT PROBLEM IS GETTING WORSE, bof
Why? Well, in short, because of Gen Z, a cohort that has completely normalized dupes and knockoffs.
In BoF’s latest Insights report about Gen Z consumer habits, 54 percent of survey respondents said they think it’s morally acceptable for other people to buy and use fake luxury goods; 37 percent said they would personally wear a fake luxury item, compared to 42 percent who said they would not.
CHANEL, HERMÈS AND LOUIS VUITTON ARE 2022'S HOTTEST BRANDS IN HANDBAGS, hypebae
According to a new report from Rebag, Hermès, Louis Vuitton, and Chanel are the top brands “thanks to their control over pricing and inventory.” Telfar's Shopping Bag carries an average value retention of 195% on the resale market; other rising names of the year include Gucci, Bottega Veneta, Prada, and Fendi.
RETAILERS, BRANDS AND TECH PLATFORMS BET BIG ON LIVE-STREAMED SHOPPING IN THE U.S., wsj
One of my favorite topics to debate: Will or will not live stream shopping ever catch on in the U.S.? I say yes, though that’s probably because I personally think it’s fun, at least in concept. (In fact, 46% of U.S. consumers who watch live-stream shopping events say they do it because they want to be entertained.)
Some 3.26 million people streamed a 2020 TalkShopLive album release event for pop-country star Garth Brooks, according to a company spokesman. Ntwrk’s most successful live event to date saw 70,000 to 90,000 concurrent viewers, says CEO Aaron Levant. And Firework, which raised $150 million in a Series B round led by SoftBank this year, recently attracted more than three million live and replay views to a single Old Navy livestream.
HESSE IS A NEW RENT-TO-OWN FASHION APP, wwd
Rent the Runway has had a tough go, but could a young upstart disrupt the rental market? Milan-based Hesse, launched by a team of fashion professionals and entrepreneurs, is centered around a “rental to own” model that allows customers to redeem ownership after a “redemption time” based on the products’ acquisition value, such as them being in- or off-season fashion pieces or having already been rented several times.
‘CHRISTIAN GIRL AUTUMN’ GOES BACK TO BASIC, nyt
An admittedly millennial inclusion, but it’s so fascinating how a Twitter meme from 2019 — centuries ago, in internet years! — has not only endured by also transcended platforms. #christiangirlautumn has 70.6 million views on TikTok, and Caitlin Covington, Christian Girl Autumn herself, has more than 4.2 million likes on the platform.
On Instagram earlier this month, where Ms. Covington has 1.3 million followers, obsessives clamored, anxiously awaiting this year’s autumnal content, leaving comments that seemed to confirm Ms. Covington’s status as, to quote a few commenters, an “autumnal queen,” the “president of fall,” and a representative of “basic white girl core.”
STUDENTS VIEWED THIS TYPE OF TIKTOK 412 BILLION TIMES—AND IT’S NOT PORN, forbes
Unintentionally funny headline aside (not only does TikTok have strict porn restrictions, but Gen Z famously doesn’t care about sex), #LearnOnTikTok has emerged as one of the most popular hashtags on the app, with more than 412 billion views. Now, McGraw Hill is making a play for the audience with its own app that looks like a “textbook and TikTok had a baby.”
One last thought: