Club Med and McBling
Club Med and McBling
"what aesthetic is this x"
SZA and Chloe Cherry will star in Eddie Huang's next movie; how Snapchat is sneaking its way into the streaming wars; Drake broke The Beatles’ record for most top five hits; and older generations have been calling kids “too soft” for 100 years.
THE WEIRD, WACKY WORLD OF VACATION INC., WHERE BRANDING GOES TO CREATIVE NEW HEIGHTS, glossy
Inspiration for sunscreen brand Vacation came from vintage Club Med advertisements and a time when sunscreen, and sunscreen marketing, wasn’t so tied to a fear of skin cancer. Vacation calls itself “leisure enhancing sunscreen.”
LONG ATTENTION SPANS FOR LONG-FORM VIDEOS, google
In an intriguing paradox that in the age of supposedly shorter attention spans and bite-size content, a new Gen Z survey shows that people from this generation are more willing than ever to indulge in hours-long video content covering topics close to their hearts. Whatever people love, they want more of it.
WONDERMIND RAISES ‘SERIES A’ FUNDING, wwd
Wondermind — founded by Selena Gomez, Hollywood producer (and Gomez’s mother) Mandy Teefey, and Newsette founder Daniella Pierson — is focused on “mental fitness,” promoting routines to maintain mental health similar to how you’d go to a gym to stay physically fit (…sounds familiar).
There are 171 episodes of American drama series Vampire Diaries. But for millions, that’s not enough. Fans want more. This becomes clear when you see that this 2.5 hour video dissecting the show has been viewed about 9 million times, with YouTube creator Jenny Nicholson going deep in her analysis.
BUMBLE EXPERIMENTS WITH GROUP CHATS, POLLS AND VIDEO CALLS FOR ITS NEW SOCIAL NETWORKING FEATURE, ‘HIVE’, techcrunch
Bumble BFF has been testing a new “communities” offering it’s calling “Hive,” which may include support for features like group chat, polls and video calls. Bumble briefly referenced its plans for Hive on its Q2 2022 earnings call with investors, noting Hive was a “next-generation offering” focused on helping people find “platonic connections through small communities.”
One last thought:
