Coconut Girl and ASMR Elegance

Your daily digest of youth culture

A virtual Gucci bag sold for more money than the real thing, Anya Taylor-Joy has a spooky new trailer, Lorde’s next album is almost certainly, definitely, probably on the way, and…

OLIVIA RODRIGO STUDIED ALL THE RIGHT MOVES

She “tries on the punk-pop of YUNGBLUD, the pop-rock singularity of Sucker-era Charli XCX, the ASMR elegance of Lorde and Billie Eilish, and the folk-pop balladry of early Taylor Swift.” vulture // Related: The aughts seem both cooler and sadder in retrospect. atlantic

THE INSTAGRAM ACCOUNTS HELPING GEN Z NAVIGATE EXISTENTIAL DREAD

Motivational affirmations with an aesthetic that can only be described as “Lisa Frank meets early-2000s-era Perez Hilton meets seventh-grade graphic design projects.” rollingstone // Plus: The influencers are burned out, too. vox

CAN TV SHOWS HELP TEENS NAVIGATE BULLYING, DEPRESSION AND OTHER MENTAL HEALTH ISSUES?

Yes, according to this study — which was funded by UCLA, not Netflix, believe it or not. ucla

“COCONUT GIRL” IS ON TIKTOK’S SUMMER FASHION MOODBOARD

“The Coconut Girl aesthetic borrows heavily from Y2K nostalgia and is a flirty mix of maximalist pastels and youthful tackiness.” I’m having extreme flashbacks to Delia*s catalogs and a certain pair of Hawaiian print Roxy platform slides I begged my mom for when I was 13. nylon

THE NEXT FRONTIER FOR CHINESE LUXURY RESALE PLATFORMS: THEIR OWN BRANDS?

It will be interesting to see how brands’ (self-professed) commitments to sustainability and reducing carbon footprints evolve. jingdaily // Speaking of: Gen Z’s used clothing hacks won’t save the Earth…especially if they don’t stop shopping on Shein. bloomberg

DAIRY CHECKOFF REACHES OUT TO GEN Z

A deep cut from the wires but too good not to include: Big Dairy is partnering with influencers Captain Sparklez and Rosana Pansino “to share how dairy helps them ‘Beat the Lag’ and enlist Gen Z to hack the ultimate gaming snack.” I’m sure that’ll work. agnewswire

One last thought:

Julie Young @juliey4

the convo that none of us millennials are ready to have is that gifs and memes are for old ppl now i'm sorry to report this 😬

May 25th 2021

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