Discover more from After School by Casey Lewis
#CollegeApps Tok and Bible Clutches
“the influencer-to-podcaster pipeline"
Jungkook for Calvin Klein is happening; Emma Chamberlain is on the cover of CR Fashion Book (and the accompanying profile was written by Marisa Meltzer — lucky us); and celebs are accessorizing with this $1,300 Bible clutch.
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ASPIRING YOUTUBE AND TIKTOK STARS TURN TO SUPPORT ROLES, wsj
First came the social-media influencer; now some aspiring influencers are finding it more profitable to assist others in the industry. I suspect burned-out influencers seeking a different career path will also fall into this kind of work, because who knows influencing better than ex-influencers?
There is more consistent money in supporting social-media creators with services such as video editing, content strategizing and matching them with promotion-seeking brands, say many influencer helpers. Plus, there is a steady crop of influencer hopefuls who need their expertise, they add.
WHAT’S HOT ON TIKTOK? DEFENDING ITS C.E.O., nyt
In hundreds (if not thousands) of videos, TikTok users have argued that the app should not be banned in the United States over national security concerns. “There needs to be an age limit on congressional positions bc this was so embarrassing,” one user wrote in the caption of a video posted on Friday. The hashtag #TikTokBan now has 1.8 billion views, up from 983 million on March 18.
WALMART WINDS DOWN ROBLOX PLAY AS METAVERSE LANDS IN PRIVACY CROSSHAIRS, retaildive
In the last year, we’ve seen countless brands launch on Roblox to build affinity with Gen Alpha; is this the beginning of a backlash? Just six months after launching on the platform, Walmart has shut down its branded space in Roblox called Universe of Play after a nonprofit consumer advocacy group called out the activation for potential “manipulative stealth marketing” to kids.
SPOTIFY AND CREATOR PAYMENT STARTUP CREATIVE JUICE ARE PARTNERING ON VIDEO PODCASTS AS THE SPACE HEATS UP, insider
Video podcasting is blowing up — according to a story published yesterday on dot.la, “the influencer-to-podcaster pipeline is ready to explode” — and with this new partnership program, Spotify is hoping it can compete more aggressively with YouTube as this medium takes hold.
THE PARTICULAR MISERY OF COLLEGE-ADMISSIONS TIKTOK, newyorker
In one particularly depressing post, a young woman sits at a desk with her head buried in her arms. A Mitski song plays in the background, overlaid with a voice-over that says, “I’ll never be good enough.” Across the screen, a lengthy caption reads:
Getting waitlisted at uci, ucsd, usc and rejected from ucla with
created an organization
One last thought: