Conclavecore and Ego Scrolling
after school monday edition
Welcome back to After School Monday Edition, a not-so-brief trends debrief for paid subscribers. A monthly subscription costs considerably less than a single happy hour spritz in the West Village, so please consider upgrading. 🫶
In today’s letter:
Gen Z’s spiritual rebrand + why your most liberal friends are about to become, in the words of Lee Tilghman, “Jesus freaks”
Y2K nostalgia will not save your brand (some thoughts on that Vita Coco x Limited Too collab!)
Nylon is launching an invite-only membership club
Coach had a great quarter thanks to its $95 viral cherry bag charm
“Chicken Alfredo Boomerang” music
More on the Zendaya Hat Theory
Gen Z’s breakup economy hits $33k a post
Chromebooks are combusting for TikTok clout
Cat ownership is on the rise
Big shark summer
And so much more, plus everything I’m buying, reading, and listening to. But first, my favorite TikTok of the week:
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GEN Z’S SPIRITUAL REBRAND IS ALREADY HERE
Something really interesting is happening with young people and religion right now.
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Back in March, creator
posted a TikTok predicting that your most liberal friends are about to become Jesus freaks, a declaration I haven’t been able to stop thinking about. Since then, I’ve been closely tracking headlines — like this one, and this one, and this one, and this one…