Coquette Hair and Classiccore

after school weekend edition

Welcome back to After School ✨weekend edition✨. Think of the daily letter as the CliffsNotes; this is the extended version for paid subscribers.

It’s been a big week! I started a new job — you can read about it here, if you’re curious — and now I’m writing to you from Austin, where I plan to eat as many breakfast tacos as I can over the next four days (and hopefully hit up some good SXSW events in between bites).

Some on-the-ground trendspotting for you: I haven’t even been here for 24 hours, but I’ve seen literally hundreds of cowboy boots. There was a Tinx panel at my hotel this morning, and in the hundreds-long line, the majority of the girls were wearing them. I mean, I know I’m in Texas — but is this a trend or is this just what they wear here? Please weigh in below in comments 🤠

Let’s jump in! Today we’re talking about:

• Coquette hair

• Opera gloves

• Cruise ships for kids

• AI dating

• Gen Z-ified Peter Thomas Roth

• The post-sneaker boom

• The global bunny hat trend

• Laura Ashley

• Classiccore

• Lifewear

• Chandel-ears

And everything else that happened this week in brands, trends, and digital culture (elephant in the room on the internet: there’s no SVB talk here because I have nothing meaningful to offer, but man, what a terrible week for so many).