Corporate Cosplay and VidCon Mania

after school weekend edition

Welcome back to After School Weekend Edition, a not-so-brief trends debrief for paid subscribers. Your support keeps this newsletter going! 💫

Today we’re talking about:

• VidCon 2024 recap (teen trendspotting, panel takeaways, etc.)

• Why Kate Spade is struggling while Coach is thriving

• The $64 mini dress going viral

• How Lana Del Rey sold out a Walmart top

• Are young shoppers over blush?

• "The next Chanel No. 5”

• The return of Y2K-era body mists

• That viral horse purse

• The “my favorite animal” meme

• Video killed the radio star cheating husband

• Some NBA gossip you don’t have to be an NBA fan to be interested in

Plus everything else that happened this week in style, beauty, and culture and what I’m buying/reading/listening to. But first, my favorite TikTok of the week:

@itsalsomurphBeach house if it was good (joke) #sexyredd #dj #mashup @Preston Breck

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This kid is going to become Gen Z’s The Hood Internet. I love him so much.

VIDCON 2024 RECAP

VidCon is a creator conference started in 2010 by veteran YouTubers John and Hank Green. The first one sold out in advance and had 1,400 people in attendance. By 2015, more than 20,000 were there. In 2018, Viacom acquired VidCon. That year, 75,000 people attended.