#CorporateTikTok and Kith Barbie
man-made diamonds are a girl's best friend
Chanel’s advent calendar is a great example of how not to win over Gen Z; Bumble launches merch (but who will buy it?); Barbie wears Kith now; Tiktok’s latest beauty hack is sunscreen contouring (what could go wrong!); and people are losing it over Lana de Rey's $18 Shein look.
A leaked document called “TikTok Algo 101” shines a light on exactly how the app’s magic algorithm works. Their ultimate goal is to get users more or less addicted, but isn’t that the goal for all apps?
Each video a kid watches, TikTok gains a piece of information on him. In a few hours, the algorithm can detect his musical tastes, his physical attraction, if he’s depressed, if he might be into drugs, and many other sensitive information. There’s a high risk that some of this information will be used against him. It could potentially be used to micro-target him or make him more addicted to the platform.
The self-described “little gay boy from Texas” with a ray-of-sunshine personality has more than half a million primarily Gen Z followers who think of him not as an influencer, but a best friend.
With a massive young audience hungry for accountability, or more accurately, viral justice, these TikTokers are finding there is a fine line between citizen journalism and vigilante information warfare.
↳ Here’s a harrowing look at how going viral on TikTok can ruin a normal person’s life.
While the Couch Guy meme was lighthearted on its surface, it turned menacing as TikTok users obsessively invaded the lives of Lauren, our friends, and me—people with no previous desire for internet fame, let alone infamy. Would-be sleuths conducted what Trevor Noah jokingly called “the most intense forensic investigation since the Kennedy assassination.”
“Is corporate TikTok the revolutionary movement needed to overturn the capitalist hierarchies that are detrimental to young workers?” No, probably not — but this generation is certainly going overthrow at least some corporate conventions.
Because of the “eco-conscious mindset” of millennials and Gen Z, nearly one in four engagement rings in 2021 featured a man-made center stone, up 11% in the past two years.
↳ The hottest new millennial trend is writing a will.
One last thought: