Costco Vibes and Political Tomatoes
"H8 2 break it to 2 u Jess."
After School is a daily newsletter about youth culture read by execs from Facebook, Nike, and Depop. If you like it, consider forwarding to your extremely powerful boss (or becoming a paid subscriber).
Facebook is changing its name to…Meta; a peek inside the first store of cool-girl fave Susan Alexandra; speaking of cool girls, Glossier dropped a limited-edition blanket for $55 (limited to 3 per person, still guaranteed to sell out); meet the teen game developer crowdsourcing fans’ IRL horror stories; and McDonald’s first NFT is the “cult fave” (their words, not mine) McRib.
THE 37-YEAR-OLDS ARE AFRAID OF THE 23-YEAR-OLDS WHO WORK FOR THEM
This entire piece is a must-read, but I’m sharing a few of my favorite sentences to convince you it’s worth a click. nyt
“You talk to older people and they’re like, ‘Dude we sell tomato sauce, we don’t sell politics,’” said Mr. Kennedy, co-founder of Plant People, a certified B corporation. “Then you have younger people being like, ‘These are political tomatoes. This is political tomato sauce.’”
Mr. Dunn, who left Bonobos and is now founding a social media company, hired a Gen Zer to read a draft of a book he’s writing and notify him of any potentially insensitive or inflammatory language. Within a day, she had left 1,100 comments in the document. Mr. Dunn has also begun trying to monitor his gendered language in the office — instead of “guys,” saying “people,” or better yet “y’all.”
PUMA SIGNS DEAL WITH 17-YEAR-OLD HIGH SCHOOL BASKETBALL PHENOM
Why would a brand sign a kid who is “years away from going pro and still developing his skills on the court”? Because he’s a top prospect with 3.3 million followers on Instagram (and more than 5 million across social media), and he’s now locked in for a multiyear deal. bloomberg
URBAN OUTFITTERS READY TO RAMP UP URBAN RENEWAL
UO is really going all in on resale (I’m sorry, I mean circular fashion). In addition to their recently launched Depop-ish app Nuuly Thrift, they’re opening up a shop inside their Herald Square flagship devoted to their “Urban Renewal” line, a curated selection of inevitably overpriced “one-of-a-kind vintage, recycled and reworked pieces.” I can’t wait to go buy a pair of vintage Levi’s for triple the price as new ones. wwd
TIKTOK IS REVIVING THE 2014 TUMBLR-ERA AESTHETIC
The 20-year trend cycle is obviously dead, but if we’re already bringing back trends from 2014 — not even 10 years ago! —what does the future of trends even look like? (I don’t have an answer, but I am extremely relieved to be old enough to not feel compelled to dress “trendy.” Being a 19-year-old right now seems exhausting.) mashable
"TikTok cycles through aesthetics incredibly quickly, severely contracting the trend cycle that dictates what’s considered 'cool' in fashion on and off the app. Therefore, styles from the 2010s, which still linger on in many of our wardrobes, are the last frontier of fashion that hasn't already been recycled and over-exposed."
↳ “Indie sleaze” is the next 2000s fashion era making a comeback. nylon
CHINESE INFLUENCERS ARE POSING OUTSIDE THE COUNTRY'S ONLY COSTCO AND PRETENDING THEY'RE IN LA
Totally bonkers (and also FOMO-inducing, as I’m somehow only now realizing I’ve never actually been to a Costco). insider
"If you babes also want to take such pictures I suggest you arrive here at around 4 pm, when the light is good … and remember to wear clothes with brighter colors!"
One last thought: