Country Fever and Disco Hats

"i need something silver, and i need it fast!"

Sofia Richie Grainge is the new face of David Yurman; Mia Regan — model, TikTok star, Romeo Beckham’s girlfriend — is Missoma's first-ever spokesperson; H&M taps Heron Preston as “Creative Menswear Advisor”; Sydney Sweeney stars in The Rolling Stones’ latest music video; and Olivia Rodrigo is clearly Team Angelina.

A 25-YEAR-OLD FROM A SMALL TOWN LEADS NORTH CAROLINA'S DEMOCRATIC PARTY TOWARD 2024, npr
Anderson Clayton, the youngest state party chair in the U.S. at 25, aims to revitalize the North Carolina Democratic Party by engaging rural and young voters. "Joe Biden is the first president in 50 frickin' years that said, if you live in a rural area, [you] deserve to have a future," she said. "It's a mindset shift of, no matter where you live, you deserve to have the best of everything because that is what humanity calls for."

COUNTRY MUSIC KNOWS WHAT YOU DID THIS SUMMER: STREAMED THE HELL OUT OF ITS ARTISTS, rollingstone
Led by Zach Bryan, Morgan Wallen, and Luke Combs, country music finally blew up on streaming this summer. Experts attribute this boom to new Gen Z and millennial country listeners.

“What we’ve really started to see this year is a new, younger Gen Z country fan that is extremely streaming focused,” Marconette says. “And they’ve been more tuned in to discovering music than even other Gen Z listeners. This is a new consumer that we’ve started to see, and we’re also now starting to see the effects of their streaming power.”

HOW THE CAVENDER TWINS BLEW UP THE STUDENT-ATHLETE PLAYBOOK, gq
The twins — who have more than 4.5 million followers on their shared TikTok account — decided to forego their final year of eligibility in collegiate basketball to focus on their growing business (which includes a wrestling deal with WWE, among other things), signaling the changing landscape of NIL opportunities for student-athletes.

BEYONCÉ FUELS A SMALL-BUSINESS BOOM, nyt
In August, the singer encouraged fans to wear silver to her concerts through Virgo season, causing a run on metallics — and causing fans who had planned their looks months in advance to panic. On TikTok, concertgoers posted videos of their original non-silver looks set to audio of high-pitched screaming. Meanwhile, on Etsy, searches for silver blouses, corsets, tops, and “disco hats” — sparkly, mirrored cowboy hats — increased 25 percent in the week of Aug. 21 over the week before. Ellie May Klimczak, the founder of Coquetry Clothing based in Olive Branch, Miss., said in an email that fans “actually began emailing directly, ‘I need something silver, and I need it fast!’”

TIKTOK GETS TANGIBLE: ARTIST DEVON RODRIGUEZ OPENS HIS FIRST EXHIBITION, IN NEW YORK, wallpaper
UTA Artist Space, the visual art branch of Hollywood’s United Talent Agency, will host the first art show of Devon Rodriguez. The 27-year-old Bronx-born creator is “social media’s most followed visual artist” with more than 32 million followers on TikTok.

TIKTOK APPEARS TO BE GEARING UP FOR A BIG PUSH INTO MESSAGING, theverge
Bytedance has posted job listings for "TikTok Social" roles to enhance TikTok's messaging system, hinting at TikTok's ambition to become a more robust messaging platform, including user connections, profiles, and inbox. “We are the messaging team on TikTok,” a listing for an engineering lead says. “Our team’s mission is to facilitate meaningful user connections through TikTok’s messaging experience, which is still in its infancy.”

One last thought:

@morganbcohen#duet with @Evelyn this was SHOCKING

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