Cow's Milk and Gen Z By Marc Jacobs

Your daily digest of youth culture

McDonald’s partners with e-sports team FaZe Clan, Travis Scott announces production deal with A24, the 14-year-old “helium-voiced” kid from Mississippi who’s about to take over pop, Tyler the Creator’s going on tour, and…

DEVON LEE CARLSON’S MARC JACOBS COLLAB IS THE ULTIMATE Y2K FASHION COLLECTION

Teaming up with Devon — one of Gen Z’s favorite influencers — is a very wise move for MJ, who has not yet made much of a play for Gen Z. (In 2019, he told Fashionista: "We could give you our version of a hoodie, but it's probably going to have Snoopy on it. It isn't going to say something 'cool' that's only for people who are ... what do you call them? Gen Z? I have no idea what graphics appeal to Gen Z.") nylon // In other smart brand partnership news: Following in the footsteps of Rihanna and Dua Lipa, Dixie D’Amelio is the new face of Puma. nylon

PUCCI, COURREGÈS, AND GAULTIER ARE DECADES APART… & ALL THE RAGE ON TIKTOK. WHAT GIVES?

It has little to do with the mystical algorithm; it’s all about the trend cycle. r29 // Related: How Addison Rae shops (“I love Jean Paul Gaultier — I feel like that's one of my favorites, actually, ever”). fashionista

THE APP WITH THE UNPRINTABLE NAME THAT WANTS TO GIVE POWER TO CREATORS

F*** You Pay Me is Glassdoor for influencers. nyt

HOW TIKTOK BECAME A HAVEN FOR QUEER AND QUESTIONING KIDS

“Looking back at my history of likes, the transition from queer ‘ally’ to ‘salivating simp’ is almost imperceptible.” vox

PEARSON'S NEW TEXTBOOK SUBSCRIPTION SERVICE COULD SAVE STUDENTS A FORTUNE

They’ll be charging $15 a month — which ain’t cheap, but it’s better than a coupla hundred dollars per textbook. My rhetorical question: What took them so long to launch subscription? (The answer, of course, is that money — and the fear of not making as much — took them so long.) inputmag

‘YOU’RE NOT SNOWFLAKES’: BABY BOOMERS ANSWER GEN Z’S BIGGEST QUESTIONS

More revealing about boomers than teens, but this is quite a delight. guardian // Related: “Why are my boomer parents on their phones literally all the time?” vice

One last thought: