Cozzie Livs and Snoga Pants

after school weekend edition

Hi friends! Welcome back to After School ✨weekend edition✨, an extra long and extra opinionated youth culture digest for paid subscribers.

I hope your 2023 is off to a good start. I vowed in the new year to keep these under 2,000 words — when Substack hits me with the “post too long for email” warning, I feel like my wrist is being slapped — and yet, this one is longer than ever.

If you have a second, let me know if you don’t mind the length and if you do, let me know what you’d like less of. Skip personal recs? Fewer trends? Not so many memes?

Today we’re going to be talking about:

• How Parade continues to beat Victoria’s Secret

• Why Morphe needs to hire crisis comms asap

• Not one but two “for Gen Z” beauty brands launches

• Dry January

• Looking snatched on the slopes

• The shoe uglier than Uggs

• The country star going viral for her music (and her butt)

• The fleece I was influenced to buy by Christmas hauls

And so much more! 2,438 words more, in fact.