After School by Casey Lewis

Share this post

Cracker Barrel and Happy Meals

afterschool.substack.com
After School: Daily

Cracker Barrel and Happy Meals

psl dirty shirley

Casey Lewis
Sep 28, 2022
5
Share this post

Cracker Barrel and Happy Meals

afterschool.substack.com

Maya Hawke stars in the new Calvin Klein underwear campaign; Harry Styles' beauty brand Pleasing is partnering with designer Marco Ribeiro; the McDonald's x Cactus Plant Flea Market collab is a Happy Meal for streetwear-loving millennials; and younger consumers are warming up to Cracker Barrel.

THE MORNING-AFTER PILL GETS A GEN-Z REBRAND, wsj
“What we heard from women is that there is a second walk of shame.” Julie, an emergency contraceptive pill out this week, will launch with a TikTok campaign and influencer promotions — the clearest sign yet of blurrier marketing between female-health pharmaceuticals and other lifestyle products. 

DATING APPS THRIVE IN CHINA, BUT NOT JUST FOR ROMANCE, nyt
The number of dating apps in China with over 1,000 downloads soared to 275 this year from 81 in 2017; not only have downloads of the apps increased, but in-app purchases have, too. Investors have poured more than $5.3 billion into dating and social networking companies in the country last year, up from $300 million in 2019, according to PitchBook.

HOW TWITCH LOST THE BATTLE FOR ITS SOUL, verge
The reaction to news that Twitch intends to change how it splits revenue with partnered streamers — going from 70/30 to 50/50 — has been, to put it mildly, quite negative. Tech reporter Ash Parrish talked to content creators and their business managers and found that the overwhelming sentiment is that the decision is anti-creator, signaling more broadly that the culture of Twitch has changed for the worse.

‘THERE’S ENDLESS CHOICE, BUT YOU’RE NOT LISTENING’: FANS QUITTING SPOTIFY TO SAVE THEIR LOVE OF MUSIC, guardian
”She looked some more, through playlist after playlist. An uncomfortably familiar loop, it made her realise: she hated how music was being used in her life.” I have personally been in a real music funk lately — suddenly I hate every single thing Spotify suggests for me — and I wholeheartedly relate to this. I miss the early 2000s experience of music discovery!

DOG TREATS, DEODORANT, SPAM: WHY DOES AMERICA SELL 138,000 PUMPKIN SPICE THINGS?, guardian
Sometimes I think Gen Z has better taste than millennials. And then I read reports like this: Pumpkin spice product sales have increased about 47% in the last five years, and Gen Z is leading the effort to have pumpkin spice year-round.

YOUTUBE GROUP THE TRY GUYS PARTS WITH CO-CREATOR AFTER AFFAIR, nbcnews
“The john mulaney divorce was for millennials and the ned try guys divorce will be for gen z.” (See also: Trying to Explain the Try Guys Drama.)

One last thought:

Twitter avatar for @chrisecrowley
Chris Crowley @chrisecrowley
we're debuting a pumpkin spice latte dirty shirley, a riff on the classic cocktail, for the fall. it's made with contraband psl syrup
5:50 PM ∙ Sep 15, 2022
Share this post

Cracker Barrel and Happy Meals

afterschool.substack.com
Previous
Next
Comments
TopNewCommunity

No posts

Ready for more?

© 2023 Casey Lewis
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great writing