Creator Coaches and Horse Girl Energy
"soho house for web 3.0"
Paris Couture Week has major horse girl energy (perhaps too much horse girl energy); rumors swirl about Shein’s IPO; Batgirl casts Ivory Aquino as the first trans character in DC Comics; and how “trauma” became the word of the decade.
YOU GO VIRAL OVERNIGHT. NOW HOW DO YOU GET RICH?, vox
So you go viral, and then you (somewhat) unwittingly become an influencer, and then what? Rebecca Jennings answers the hard questions, as always. “In recent years, a cottage industry has formed around the problem of calculating the worth of influencers, who have been estimated to number more than 50 million globally.”
HOW DISCORD BECAME THE “SOHO HOUSE OF WEB 3.0”, voguebusiness
I never cared for Soho House, but I appreciate the analogy. According to Amanda Cassatt, the CEO of Serotonin, a product studio helping luxury brands like Sotheby's enter the metaverse: “Leveraging Discord is influencer marketing in Web 3.0. Brands that are trying to build a community understand the value of building relationships within these gated communities because the existing communities are the ones that seed the new ones.”
METAVERSE STUDY: 70 PERCENT OF VIRTUAL STORE VISITORS PURCHASED ITEMS, wwd
74% of Gen Z purchased digital items in games, such as accessories, skins, or garments for their avatar; 62% overall purchased something in-game, and more than half, and 52% said they would pay up to $49.99 to buy something for their avatar.
TIKTOK IS WORKING ON AVATARS, LIVE AUDIO STREAMS, NEW CREATOR TOOLS, techcrunch
In an effort to become the be-all, end-all creator app, TikTok is looking to add a whole bunch of new tools, including Clubhouse-ish live audio streams and (most interesting imo) Twitch-like subscription features.
WHAT GENERATION Z WANTS FROM FINANCIAL TECHNOLOGY, wwd
Only 17% of Gen Z-ers say a credit card is their preferred payment method, compared with 46% of millennials and 47% of baby boomers.
CONDOMS AVAILABLE BUT HUGS DISCOURAGED AT BEIJING WINTER OLYMPICS, cnn
In case you were curious about Olympic Village in covid times. (I will not make an inappropriate joke, but man, is this headline begging for it.)
One last thought: