Cult Gaia Bratz and VidCon Tweens
"negronis—delicious but out"
INSTAGRAM LOOKS TO RECENT GRADUATES TO EXPAND CREATOR POOL, adage
With 54% of new graduates saying they would become an influencer if given the opportunity, Instagram wants the class of 2022 to see it as a viable career path. They’ve launched a new ad encouraging this year's graduates to “pursue their dreams of becoming content creators” as part of Instagram’s $1 billion investment in creators.
HARRY STYLES TO DESIGN FOR GUCCI IN BID FOR GEN Z LUXURY CONSUMERS, wsj
The 25-look collection, co-designed by Gucci creative director Alessandro Michele and Styles and dubbed HA HA HA (apparently a reference to the pair’s initials…), will hit Gucci stores in October.
BRATZ RISE AGAIN, THANKS TO FASHION COLLABORATIONS AND TIKTOK, wwd
Under the creative direction of Cult Gaia founder Jasmin Larian, Bratz has inked several buzzy fashion collaborations, including with Dolls Kill, Puma and Cult Gaia, that are setting the early 2000s fashion dolls up for a modern comeback.
VIDCON, AND ITS SCREAMING TWEENS, RETURN TO ANAHEIM AFTER THREE-YEAR PANDEMIC INTERRUPTION, forbes
This year, in a changing of the social-media guard, that lead sponsor will be upstart TikTok, which boomed during the lockdown to more than 1 billion users worldwide. Like YouTube in years past, TikTok will headline the industry keynote presentation along with a dozen other panels.
WHAT GENERATION Z CONSIDERS 'WEALTHY', thestreet
72% (!!!) of Gen Z believe they’ll be wealthy one day, making them the most financially optimistic generation; for comparison’s sake, just 44% of all Americans believe the same.
MATCHA MARTINIS, DIRTY SHIRLEYS, AND GOOD OLD BEER ARE BATTLING FOR DRINK OF THE SUMMER, dailybeast
The vibe this year is “raunchy. People want straightforward fun.”
One last thought: