Delusionships and Stoner Shorts

after school weekend edition

Welcome back to After School Weekend Edition. Think of the Monday-Thursday letters as the CliffsNotes; this is the extended version for paid subscribers. Thanks for reading — your support makes this possible! 💫

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Hi from Brooklyn!

I spent most of this last week in Serifos, Greece. My days went like this: Wake up, put on a swimsuit, swim in the sea, eat a little, go for another swim, sip a Greek rosé, eat a little, go for another swim, take an afternoon nap, read and swim and sip and read. There was a little sightseeing in there, too — some ruins, a tiny biodynamic winery, a local shoppy shop — but not much.

Here I am wearing an Amazon necklace I was influenced to buy from TikTok. Three for $10.94:

Casey Lewis

Casey Lewis on Instagram: “20 days, 3 ferries, 2 seas, and approx 45 greek salads later”

July 9, 2023

Very fun to live out all of my #europecore fantasies over the last few weeks, and so nice to take a proper break from screens, but, man, I miss scrolling. Glad to be back.

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Today we’re talking about:

• Big Fisherman Sandal

• How men’s boxer shorts became the coolest item for summer

• The return of statement belts

• LeSportsac bags are making a comeback

• The dress “rapidly approaching cult status”

• Not one, not two, but three cool-girl athleticwear launches

• Outdoor Voices gossip (Haney hive rise up!)

• The rise of “delulu girls”

• AI as the future of astrology

• TikTok’s first IRL pop-up

• Armani Beauty’s influencer strategy for Gen Z men

• How chunky, ugly sneakers hurt Nike

• What Gen Z thinks about Threads!

Plus everything else that happened this week in brands, trends, and internet culture. Before we jump in, please watch the best/worst TikTok I saw this week.

@jesseinphillyhey soul sisters (summer intern’s version) #newyorkcity #nyclife #summerinternship #internseason

Tiktok failed to load.

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