Delusionships and Stoner Shorts
after school weekend edition
Welcome back to After School Weekend Edition. Think of the Monday-Thursday letters as the CliffsNotes; this is the extended version for paid subscribers. Thanks for reading — your support makes this possible! 💫
Hi from Brooklyn!
I spent most of this last week in Serifos, Greece. My days went like this: Wake up, put on a swimsuit, swim in the sea, eat a little, go for another swim, sip a Greek rosé, eat a little, go for another swim, take an afternoon nap, read and swim and sip and read. There was a little sightseeing in there, too — some ruins, a tiny biodynamic winery, a local shoppy shop — but not much.
Here I am wearing an Amazon necklace I was influenced to buy from TikTok. Three for $10.94:
Very fun to live out all of my #europecore fantasies over the last few weeks, and so nice to take a proper break from screens, but, man, I miss scrolling. Glad to be back.
Today we’re talking about:
Big Fisherman Sandal
How men’s boxer shorts became the coolest item for summer
The return of statement belts
LeSportsac bags are making a comeback
The dress “rapidly approaching cult status”
Not one, not two, but three cool-girl athleticwear launches
Outdoor Voices gossip (Haney hive rise up!)
The rise of “delulu girls”
AI as the future of astrology
TikTok’s first IRL pop-up
Armani Beauty’s influencer strategy for Gen Z men
How chunky, ugly sneakers hurt Nike
What Gen Z thinks about Threads!
Plus everything else that happened this week in brands, trends, and internet culture. Before we jump in, please watch the best/worst TikTok I saw this week.
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