Depopped and A$AP BNPL
Discover more from After School by Casey Lewis
Depopped and A$AP BNPL
Your daily digest of youth culture
Twitter (and teens) are obsessed with Bo Burnam’s new special, Kendall Jenner wore early-aughts high heel flip flops, and…
ETSY TARGETS GEN Z SHOPPERS WITH $1.6 BILLION DEPOP ACQUISITION
1.6 billion *in cash.* The deal will give Etsy — whose users are primarily millennials — access to Gen Z, and it’ll give Depop framework on how to scale globally. verge
A$AP ROCKY SERVES AS THE CEO OF KLARNA FOR ONE DAY AFTER JOINING AS INVESTOR
He’ll be spending his daylong stint curating exclusive content for its shopping app. I have a lot of thoughts about the proliferation of BNPL, particularly among Gen Z, and few of them are good, but I’m happy that Rocky’s getting that money. adweek // ICYMI: Are the new ‘Buy Now, Pay Later’ services good? atlantic
ABC DEVELOPING SOCIAL MEDIA INFLUENCER REALITY SERIES ‘#FOLLOWME’
ABC is developing a new reality competition series that’s basically American Idol for aspiring influencers. But it gets more depressing than that! Mars is the corporate sponsor, so the show’s challenges “will weave candy and gum products such as M&Ms, Skittles, Snickers, Starburst, Twix, Orbit and Extra into the mix.” variety
DRAGON’S DEN FOR GEN Z? TIKTOK IS RUNNING A CONTEST TO FIND THE ‘UK’S NEXT GREAT ENTREPRENEUR’
The app partnered with a couple of serial investors on this, and the associated hashtag — #BeYourOwnBoss — has already seen 20 million views. yahoo // Related: Hashtags have fallen out of style — but not for influencers. latimes
TIKTOK STARS LIKE BELLA POARCH CAN TURN RANDOM SONGS INTO HITS. SO WHY NOT MAKE ‘EM THEMSELVES?
The question is rhetorical. They’re making them, and they’re making bank. latimes
GEN ZERS IN FINANCE TRUST ROBOTS MORE THAN THEIR COLLEAGUES
Can you really blame them though? fortune
One last thought (hey, we’ve all been there):
