Welcome back to After School Weekend Edition, a not-so-brief trends debrief for paid subscribers. Your support keeps this newsletter going! 💫
Today we’re talking about:
A rant on circa-2007 internet and girlbosses
“Why is gen z aging faster”
Tianna Robillard and memes and fame
Walmart’s coming for Abercrombie
Flip flops but in a Carolyn Bessette-Kennedy way
The it girl pant of the season
The buzzy Rhode launch (besides blush)
Aperol spritz makeup
Blue Sweatpants Girl
Big Brat Summer
Milk Mob
Plus everything else that happened this week in style, beauty, and culture and what I’m buying/reading/listening to. But first, my favorite TikTok of the week:
Google and girlbosses
Earlier this week I was feeling nostalgic about old internet and ended up down a rabbit hole searching for early-days fashion blogs.
Do you remember Coutorture? It was a fashion blog turned “luxury affiliate publishing and e-commerce network acquired by Sugar Inc.,” according to founder Julie Frederickson’s About page, and it was a real pioneer in the fashion blogging space, along with publications like StyleDiary.net, Fashion Toast, and Style Bubble.
Every so often, I like to Wayback Machine sites from my youth the same way I flip through old teen magazines. I’ve never kept a diary, but reading Gawker blog posts from 2006 takes me back to my senior year of high school when I was a New York media-obsessed teen living in small-town Missouri.
Not a lot comes up when you Google “Coutorture,” partly because so few sites from that time are archived, but mostly because Google search is so awful. I dug deep, though, and came across a Glamour blog post written in 2007 by Suze Yalof Schwartz, then a big-name Executive Fashion Editor at Large and oh my god I can’t stop thinking about it.
Schwartz writes: