Domingo Hive and Foamposite Supremacy
after school weekend edition
Welcome back to After School Weekend Edition, a not-so-brief trends debrief for paid subscribers. Your support keeps this newsletter going! 💫
Today we’re talking about:
A Coach bag conspiracy theory
Gap partnered with a creator on a “hoodie that hoodies”
Rent the Runway’s Gen Z pivot
Shein’s big holiday campaign
A brewing Eddie Bauer comeback
Target’s viral jean jacket
Milk tea lips
Rhode’s London pop-up
Contrast makeup theory
TikTok’s “I love your daughter” trend
Girls are baking “hear me out” cakes
Plus everything else that happened in trends and what I’m buying/reading/listening to. First, my favorite TikTok of the week:
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Is Gen Z actually buying Coach? Much has been written in the last year about the brand’s comeback, but this week, a headline caught my eye and sent me down a doom spiral.
This effusive title refers to Coach’s Tabby 26, a $450 shoulder bag with a big ol’ gold C logo clasp. The article reads like ad copy (“The Coach Tabby 26 bag riffs on iconic designs from the ‘70s for a nostalgically on-trend piece that literally can’t miss”), though it is not labeled as a sponsored post.
That same day, Nylon — which is, like Bustle, a BDG publication — published this: