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Netflix announces experiential Bridgerton Ball, NYFW street style is back, this yearβs very Gen Z Met Gala commences tonight, the chair emoji has replaced the laughing emoji among teens (orβ¦something), Telfar debuts a duffle bag β and a TV channel, andβ¦
THE HYPE AROUND EXERCISE DRESSES, EXPLAINED
The exercise dress β universally loved by millennials and Gen Zers and @TeenMillennials β has been utterly inescapable this summer. Terry Nguyen gets into the why (for starters: a pandemic, IG algorithms, and because itβs just really damn comfy). vox
For a certain subset of shoppers, it feels like the exercise dress is everywhere. It not only encapsulates the latest fashion trends, it is also great for brands β as a simple, replicable garment to create and as a hugely marketable product to sell. The internet is dotted with exercise dress replicas in a multitude of styles, colors, and prints with an absurd variety of names, like Paprika Bloom, Ghostinβ Celadon, and Snow Leopard. We have,Β as the New York Times declared, reached βpeak exercise dress.β
WELCOME TO DUNKIN' WORLD
The coffee brandβs strategy for capturing young people goes much deeper than tapping Charli DβAmelio for a collaboration (though the cosign of an A-list TikTokker certainly helps). gq
Limited-edition merch drops are known catnip for theΒ under-30 crowd, and Dunkinβ is going in. Barbara Kahn, the Patty and Jay H. Baker Professor of Marketing at Wharton, said that βThe drop is inherently interesting because it's a principle of scarcity, there isn't enough to go around.β Gen Z loves community, and drops establish an exclusive niche, or βan in group-out groupβ dynamic. Dunkinβs strategy, coupled with its bright colors and irreverent vibe of the merch, βdoes kind of scream young,β she said.
PACSUN ENLISTS TIKTOK MICROINFLUENCERS TO PROMOTE GENDER-NEUTRAL CLOTHING LINE
Instead of working with a DβAmelio like every other brand, PacSun enlisted a bunch of TikTok microinfluencers to share βthe go-to outfits that make them feel happyβ from their new gender-neutral"Life in Colour" collection. marketingdive
CASABLANCA IS THE FASHION LABEL OF CHOICE FOR THE GEN Z JETSET
How to join a starry club that counts Bella Hadid, Ella Emhoff, and Coco Gauff among its members. t&c (paywall but you can read it on pocket)
Perhaps whatβs most compelling about Casablanca is that, in the span of three years, Tajer has managed to create a world that feels remarkably complete, self-assured, and tangible. Sure, shoes, bags, accessories, and jewelry easily fit into the picture, but itβs just as easy to imagine Casablanca hotels, Casablanca luggage, Casablanca Casa.
TIKTOK FASHION MONTH SETS SEVERAL INITIATIVES TO BRING THE RUNWAY TO USERS
TikTok is trying to get Gen Z to care about fashion week pretty much the exact same way Tumblr β circa 2011 β tried to make their young users care about it (enlisting platform influencers, partnering with brands, rolling out gimmicky challenges). adweek // Related: TikTokβs refreshingly anti-establishment take on the Met Gala. r29
One last thought:

Same.