Eco-Anxiety and Ikea Lockers
"don't leave after school!"
States that gained the most rich young professionals during the first pandemic year, visualized; meet the mind behind Planet Money’s TikToks; and Bob Iger joined Thrive Capital as resident “trend spotter” (hey, Josh…I’m available for hire, too).
CHINESE INFLUENCERS TAKE OVER IKEA BY POSING AS AMERICAN TEENS IN FRONT OF THEIR LOCKERS, vice
One of the biggest trends on Little Red Book (“Xiaohongshu”), the Chinese version of Instagram, is “America core.” The trend romanticizes a stereotypical American private school uniform, with influencers wearing pleated skirts, loafers, blazers — Gossip Girl cosplay, basically. They’ve chosen Ikea’s blue locker rooms as a backdrop because it mimics what an American high school would look like — and it’s become so disruptive that the retailer has allegedly banned the behavior.
FACEBOOK AND MESSENGER TAKE A HINT FROM DISCORD FOR NEW COMMUNITY CHATS, theverge
As influencers and brands increasingly look to chat apps like Geneva and Discord to grow their communities, Facebook has unveiled a new “Community Chats” feature that’s Slack-like but less workplace-y. Smart!
A $100 MILLION BET ON FINDING THE NEXT ‘MR. BEAST’, nyt
Reed Duchscher, the manager of the YouTube megastar Mr. Beast (the guy who recently lured thousands of fans to the American Dream, New Jersey’s weirdest mall, for fast-food burgers), is teaming up with Chernin Group to bankroll businesses led by online creators.
Y COMBINATOR-BACKED ANDI TAPS AI TO BUILD A BETTER SEARCH ENGINE, techcrunch
“I hear my friends say constantly that Google sucks. Search results are overwhelmed with ads, SEO spam and clutter. Gen-Z is so desperate for an alternative that we’re using TikTok as a search engine. We hate the invasive creepy ads, and how Google is Big Brother and surveils everything.” So they’re building it themselves.
IS TIKTOK TURNING FASHION WEEK INTO PURE CHAOS?, vanityfair
The answer is a definitive yes, according to VF’s Delia Cai.
NIGHT TERRORS: HOW TIKTOK HAS SUPERCHARGED THE AGE-OLD DEBATE OVER SLEEP TRAINING, thecut
In case you needed further proof that millennials, too, have infiltrated TikTok…
CAMPUSES ARE OFFERING THERAPY FOR ANXIETY OVER CLIMATE CHANGE, wapo
Several universities across the United States have begun offering climate stress therapy for students in the form of pilot programs.
If young people don’t have the right resources and feel “sort of paralyzed in these uncomfortable emotions, then we’re not going to be able to solve this thing,” said Sarah Stoeckl, the assistant director of the University of Oregon’s Office of Sustainability. “We need young people to fight and that means we need to support them.”
One last thought: