Telfar Clemens is designing uniforms for Liberia’s 2020 Olympic team, this is the best photo example of the sartorial generational divide I’ve ever seen, Coors is making a hard seltzer ice cream (I wonder what their target audience is???), Ed Hardy is back in style, and…
DON’T BOTHER LOOKING FOR THE NEXT SHEIN
Why? Gen Z shops Shein not because of brand loyalty, but rather because it’s cheap and they’re broke. But as they earn more discretionary income — and as they begin to increasingly value sustainability — the demand for fast fashion will dissipate. (Tbd on whether it’ll dissipate before or after Shein copycats like Cider, which Andreessen Horowitz’s recently poured $22 million into, take off.) jingdaily
GEN Z IS REIMAGINING MASCULINITY. BRANDS ARE, TOO
“We need to stop seeing men as two-dimensional creatures who care about sports and grilling.” bof
A VENTURE CAPITALIST TOLD GEN Z TO WORK WEEKENDS IF THEY WANTED TO BE SUCCESSFUL
And Gen Z — a generation that is staunchly anti-hustle culture — told her to go f*ck herself. vice //Related: TikTok, pink stationery, and crowded planners: Gen Z's toxic productivity. vox
WHY DO MOVIES ABOUT INFLUENCERS KEEP GETTING INFLUENCER CULTURE WRONG?
On Sweat, Mainstream, and Zola. vanityfair // Speaking of on-screen influencers: The next-generation Gossip Girl is more diverse, more self-aware, and far more lavishly produced. vulture
TIKTOK HAS ALREADY SURPASSED SNAPCHAT IN THE EYES OF BRANDS AND AGENCIES
TikTok is proving to be more valuable for both brand-building and for driving revenue. digiday // Also: What retailers need to know to turn heads on TikTok. morningbrew // Related: Is fashion too obsessed with TikTok?, asks Rachel Tashjian. (The answer is, ofc, yes.) gq
Some thoughts on Gen Z x Prime Day
Prime Day is utterly inescapable this year — in the last 24 hours, I’ve debated whether I need (“need”) a stationary bike (I’ve never been to a spin class), expensive vitamin C serum (I have a medicine cabinet full of serums), Levi’s Wedgie jeans (I have 7 pairs of Levi’s Wedgie jeans), and a new set of pots and pans (I don’t cook).
So far I have yet to actually purchase anything, but prime mania got me thinking: Do teens give a shit about Prime Day? Amazon, obviously, would like them to. They even went so far as to tap Billie Eilish, Kid Cudi (Gen Z loves Kid Cudi), and noted industry plant H.E.R. for a special Prime concert leading up to the sales event, but…an Amazon Prime concert stream alone is not going to make teens give a shit. Still, as we learned yesterday, Amazon has been aggressively recruiting Gen Z Amazon influencers, many of whom are moving lots of product (and making serious cash). Furthermore, one recent study found that 62% of 16-34-year-olds plan on buying something from Amazon during Prime Day this year — tech gear, primarly — but they didn’t offer a breakdown by age, so I’m going to assume the millennials polled are a little more enthusiastic about it than the high schoolers.
My guess: Gen Z will likely opportunistically buy something during Prime Day if they see it on TikTok (the #primeday hashtag has 186.9M views), but they’re probably not maniacally refreshing Lightning Deals on air purifiers, blue-light blocking glasses, and bulk Tang like their Gen X parents.
Would love to hear what you think.
One last thought:
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