Equifax Dating and Generation Stay-At-Home
“holy sh*t marry me”
Just another Sunday night for Blue Ivy; an Ice Spice “Tortured Poets Department” feature is inevitable, right?; it sure looks like Bella Hadid is launching a beauty brand; and meet Teen Vogue's 2024 election student correspondents.
This edition is brought to you by my friends at Day One Agency. They’re out with their fourth-annual Predictionary: six words that will define culture in 2024. They explore why it’s so hard to understand what’s actually popular (or happening) on the internet (Data Dissonance), how we can break out of cultural “mid-iocrity” (Zombie IP), and navigate the shifting dynamics of fandom (Ephem-era). Check out the full report here.
GEN Z’S THIRST FOR THE NYC LIFESTYLE DRIVES VACANCY RATES TO THE HISTORIC LOW OF 1.4%—UNSEEN SINCE THE ‘MAD MEN’ ERA OF 1968, fortune
Between 2021 and 2022, more than 42% of people moving to New York City were Gen Zers and 39% were millennials, according to Census Bureau data. The low vacancy rates are driving up rental costs, with the average rent for a 700-square-foot apartment in NYC exceeding $4,700. Only 1% of apartments are less than $2,000 per month.
MEET GENERATION STAY-AT-HOME: ‘YOU DON’T NEED TO PAY TO GO CLUBBING: YOU CAN SIT AT HOME AND WATCH IT ON YOUR PHONE’, theguardian
In case you’d like to start your Monday with a 4,000-word, 21-minute read about the decline in socializing among young people. (This headline and the one above illustrate an interesting push-pull among young people — they do want to live a big life but many lack the funds to do so, and technology, from streaming to Seamlessing, makes it so dang easy to stay home.)
“Going out was the first thing people cut. You’d rather not go out than not have a place to live,” says 24-year-old NUS vice-president for higher education Chloe Field over the phone from Liverpool, where she recently graduated. “We’re seeing a rising mental health crisis for students and part of that is isolation because people can’t socialise. It’s become all about being able to pay your rent and bills, and get your degree.”
CDC REPORT FINDS TEENS USE DRUGS — OFTEN ALONE — TO EASE STRESS AND ANXIETY, nbcnews
Nearly half of teens say they’ve turned to drugs to "stop worrying about a problem or forget bad memories,” and 40% said they used to cope with depression or anxiety, according to research published Thursday by the Centers for Disease Control and Prevention. The majority — 84% — have used a form of marijuana, while less than half (49%) said they drank alcohol
HOW THE MAGA-FED TAYLOR SWIFT CONSPIRACY THEORIES CAUGHT FIRE, wapo
By now you’ve probably heard that far-right personalities have developed a conspiracy theory suggesting that Taylor Swift's relationship with Travis Kelce is just a big government psyop to sway the election in favor of President Biden, but I didn’t think anyone actually believed it until I overheard a woman at a bar over the weekend convincingly telling her friend that Democrats orchestrated not just the Swift-Kelce relationship but also the entire Super Bowl to influence young voters. (I was in Florida.) I’d like to think this madness will die down now that the Super Bowl is over, but the run-up to the election is just getting started…
A DATING APP WITH CREDIT SCORES: WHAT’S NOT TO LOVE?, ft
Last year, a Gen Zer went viral on TikTok for sharing her very good credit score on Hinge. (“Holy shit marry me” was one reply.) She kicked off a trend, with others sharing their credit scores on the dating app, and even inspired a founder to launch Score, a new US dating app for those who can prove they have a good to excellent credit rating. Launching on Valentine’s Day, the app requires users to pass an Equifax credit check and only accepts those with a score over 675.
THERE A CLIMATE COST TO COLLECTING CLIMATE-FRIENDLY STUFF, LIKE MUGS?, nyt
I talked to reporter Hiroko Tabuchi about the irony of the Stanley Tumbler craze: Marketed as a sustainable alternative to disposable water bottles, the phenomenon of people amassing large collections of them (and the act of buying into a trend, period — because when there’s another viral bottle, many will get the new “it” thing) is very bad for the environment!
One last thought:
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