Eucalyptus Pants and Bricked Drops

"social and ecological aberration"

Paris’ ‘chic’ status revoked as thousands of shoppers queue for Shein; Jenna Ortega is bringing her goth girl charm to Beetlejuice 2; and rumors around Taylor Swift’s non-existent memoir led to massive preorders for an unrelated book.

GEN Z IS THE HUSTLE GENERATION, insider
Young people are drop-shipping, Amazon reselling, investing in crypto, selling vintage clothing, and inventing their own content-creation jobs. In the midst of an uncertain economy and precarious job market, Gen Z is hustling — despite what boomers think.

IS SUPREME STILL COOL?, wsj
Drop days used to be global feeding frenzies, with items flying off the digital shelves. Today…not so much. On a recent Monday afternoon, 53 of 55 products from the previous Thursday’s drop were still in stock, ranging from a hairy $188 sweater to a $48 corduroy camp cap, all ripe for anxiety-free purchasing.

REFORMATION’S IPO PUSH BETS ON GOING GREEN IN $200 EUCALYPTUS PANTS, bof
The fast-growing womenswear company — which started in 2009 as a vintage boutique in Los Angeles — doubled sales over the past four years, with revenue topping $300 million and is now eyeing an IPO. “What very few brands have managed to do is to make sustainability sexy. Reformation has done that,” said Frederic Court, an early investor in Reformation and the founder of Felix Capital, a London-based venture capital firm.

TIKTOK’S PARENT BYTEDANCE EYES A NEW CHAPTER IN BOOK PUBLISHING, techcrunch
Potentially doubling down on #BookTok — which has singlehandedly supercharged the publishing industry — ByteDance appears to be rolling out a standalone book app where users can, as the trademark registration suggests, read, download, buy, and talk about books.

The mountain of user data and insight that TikTok has accumulated could be used to figure out what people like to read, and the same kinds of content recommendation algorithms that suggest videos on TikTok could be used to introduce new books to read on a separate app. If ByteDance does wade into e-publishing, the question is how it plans to compete with the industry’s giant, Amazon, on publishing and distributing books. And where it would fit into what has shaped up otherwise to be a pretty fragmented market in the long tail.

MORE AMERICANS ARE SO WORRIED ABOUT MONEY, IT'S HURTING THEIR MENTAL HEALTH, nbcnews
61% of women said inflation and rising prices had the biggest negative impact on their mental health, compared with 51% of men saying so. And among generations, the survey found 60% of Gen Xers said money was negatively impacting their mental health, compared with 55% of millennials, 52% of Gen Z, and 45% of baby boomers (must be nice to be retired, lol).

GEN Z REALLY WANTS A PHONE BREAK. BABY BOOMERS? NOT SO MUCH, fastco
In a new survey, 50% of Gen Z wants to take a break from their phone. This is higher than any other generation. By contrast, boomers are the least likely to want a break from their phones, with 20% saying so.

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