Billie Eilish covers Rolling Stone, this fake crying TikTok “trend” is so sinister, ByteDance’s annual revenue jumps to $34.3 billion, young influencers keep pushing that scammy Natural Cycles app, Tyler the Creator’s dropping an album, and…
'SPACE JAM: A NEW LEGACY' AND TOMMY JEANS SHARE SPIRITED NEW CAPSULE
Double the nostalgia. hypebeast // Same vibe: Extra Butter teams with Adidas for Happy Gilmore collection. wwd
VICTORIA'S SECRET OFFICIALLY ABANDONS ANGELS AS PART OF MAJOR RE-BRAND
Angels are no longer “culturally relevant,” the company says; activists and entrepreneurs will be the new faces of the brand. nyt via fashionista // Also: What is Victoria’s Secret doing back from the dead? cut
WITH A NEW SHOE AND CREATIVE OVERHAUL, TOMS IS CHASING AFTER GEN Z
“The Mallow caters to younger preferences with thicker platforms, bolder prints, and an eco-friendly insole.” (The Mallow looks like a Kmart version of Vans slip-ons.) adweek
TIKTOK’S LATEST TREND IS MAKING COMMERCIALS
A look at the Adult Swim TikTok meme that’s racked up more than 2.5 billion views on the app. slate
PUTTING THE B IN LGBTQ
One in six Gen Z adults identified as LGBT compared to the around one in 10 millennials; half of LGBT adults identify as bisexual. npr // Related: According to Paris Jackson and Willow Smith, everyone in Gen Z is queer. autostraddle // And: Photographs from the Brooklyn Liberation action to protect trans youth. i-D
One last thought: I’m taking a Summer Friday tomorrow, so I’ll see you Monday. As always, thank you for reading.
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